Motion Picture Herald (1953)

Record Details:

Title:
Motion Picture Herald
Date:
1953
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1953)
Leaf #:
000263
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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EXHIBITORS MAKE 'MOGAMBO" THE BEST EXPLOITED PICTURE OF THE YEAR! Below are just a few ideas. Consult Press Book for many more! JUNGLE BACKGROUND FOR "MOGAMBO” magnetizes crowds and makes busy box-offices. Fronts, lobbies and floats sell big African adventure and wild animal thrills. Great demand by exhibitors for M-G-M’s special line of display accessories. That 8-foot Lobby Standee sells tickets. BATT|_e OF THE SEXES (GableGardnerKelly) in ads, publicity, and promotion gets results. Use the Ava Gardner leopard-skin pose ! AVA’S OUTDOOR JUNGLE SHOWER-BATH widely used by Rotos> daily and Sunday newspapers results in smash spreads. This still is combined with photos of other movie bath scenes from other hit pictures, very popular with editors. BIGGEST DEMAND BY STORES AND DEALERS for stills for local level merchandising— Dodge Trucks, Pepsi-Cola, B. O. A. C. and other travel outfits, Head Scarfs, Slave Anklets, Cameras, etc. DISC JOCKEYS AND THEATRES use Jungle Platter before and during engagement. Made on locations— beat of drums, chants of natives, etc. Also available is an M-G-M Records Art Mooney recording, “Mogambo.” if MERCHANTS CASHING |Non M-G-M’s National Tie-Ups— Lustre-Creme, Coro Jewelry, Madcap Millinery, Alfred Shirts, Jane Irwill Sweaters, Chocolate Candy. THEATRE ATTENDANCE MULTIPLIES with otber M-G-M Special Accessories; 6 Trailers including Teasers, Jungle Background Paper, Fan Photos, Postcards, TV Slide or “Telop,” Jumbo Heralds, 8x10 Color Prints, etc. KIDS GIVE "MOGAMBO” a r°using reception when their imaginations are excited by “Mogambo Masks” and “Name ‘Mogambo’ Jungle Animals” in promotion and store merchandising. LOBBY WALL DISPLAY THEATRE FRONT CUTOUTS FROM POSTERS 24-SHEET CUTOUT ON MARQUEE M-G-M REVITALIZES P. A. TOURS wd:b unprecedented American safari of mighty White Hunter, Frank (“Bunny”) Allen guide during production of pictureLiterally a sensation in 25 Key cities ! AND THE DRUM BEATING GOES ON by baPPY exhibitors. “Mogambo” is the exploitation natural of 1953 — ★ — 0 CLARK GABLE AVA GARDNER: MigMy T«kin'ta!or ffetwe IfMMIBo WM ftmteSprZZt! WftRMLO Theatte HOW/ „™c„,rouh « Camera Enthusiast if DODGE JOBRATED TRUCK... ONoxOFFthe ROAD . . „ See For Yourself IMOCAM90 'RA&tO CITY HU»C BAH M-G-M Stars using tape recorders in scene -Prom m Mteftry technicolor plcture t Mogambo Loews WARFIELD Mn-M? THE COMING INDUSTRY EVENT! M-G-M’s FIRST CINEMASCOPE PRODUCTION “ KNIGHTS OF THE ROUND TABLE” (Technicolor) BEAUTY SHOPS DODGE TRUCKS AIRLINE WINDOWS TAPE RECORDER WINDOWS