Motion Picture Herald (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
00054
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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HKt M-a IssSp r / f i wmim y-i\ ON THE SET of Paramount's "Living It Up," comedian Jerry Lewis, left, is a friendly host to visitor Bene Stein, coowner and operator of the Rockne Theatre, Chicago. SLOGAN FOR 1954. In Boston, Martin J. Mullin, left, New England Theatres, Inc., president, and Harry Browning, right, district manager, unveil the banner announcing the new patronage drive. They are assisted by (left to right) Raymond T. McNamara, Allyn Theatre, Hartford; James E. Darby, Paramount Theatre, New Haven; John Patno, Jr., Paramount, Springfield, Mass.; and Leo A. Lajoie, Capitol, Worcester. ACCEPTANCE, left, by Silas F. Seadler, right, MGM advertising manager, New York, of a plaque from Henry Roberts, Nostradamus Society president. MGM is releasing three Carey Wilson shorts based upon Nostradamus prophecies. CINERAMA COMES TO BOSTON, filling the 1,354 seats of the Boston Theatre the evening of December 30 for the benefit of the Variety Club sponsored "Jimmy Fund." Above, at the premiere: S. H. Fabian, Stanley Warner president; New Hampshire Governor Hugh Gregg; Lester Isaac, Cinerama exhibition director; and Samuel Rosen, Stanley Warner vice-president. The Jimmy Fund benefits the Children's Cancer Research Foundation. 10 MOTION PICTURE HERALD, JANUARY 9, 1954