Motion Picture Herald (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
00082
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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o mm HBBf Jr* dsrHi 0$ Te Vow .7 fMm f TUO BiC OPENINGS * i V U ‘ .WMW.V O'S* .m #**?«**» I Ow : w»m mt Jtog&Jf 1 J v TV lV.iLL!.^ fiSKSt/ § * H OPENS*:* CM THEATRE 1 .# , WED,. DEC. a.« • Dick Dickson, new managing director of the Roxy theatre on Broadway, plays host to a Christmas party of youngsters. Bill Trambukis, manager of Loew’s theatre in Harrisburg, Pa., again used his "wishing well" for the benefit of Will Rogers Memorial Hospital. WISHING WELL FOR SHOWMEN THINGS IN SEASON, and pictorial ideas for future use elsewhere — which happen to turn up in this week's Round Table mail. You can find the adaptation you wish — plus your native ingenuity. Bally Goat says Howdy for "Heidi" in Syracuse. Harry Unterfort had this freshly laundered goat as billy-hoo for the new film at the Eckel theatre. Bill Hastings, manager of the RKO Orpheum theatre in Denver, had these early Americans as ballyhoo for "Calamity Jane" — they like TV even better than smoke signals. Max Cooper, manager of Skouras Cove theatre, Glen Cove, L. I., celebrated two openings with the co-sponsorship of the newest supermarket in his nice suburban community. sa MOTION PICTURE HERALD, JANUARY 9, 1954