Motion Picture Herald (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
00094
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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RIBUTED BY S A BRANCH NEAR YOU EXTRA Motion (Picture cNews extra USEFUL INFORMATIO N for the theatre man FOR THE GREATLY INCREASED VOLUME OF LIGHT DEMANDED BY 3-D, CINEMASCOPE and other wide screen processes you thej!0 need NATIONAL EXCEL1TE "135' PROJECTION ARC LAMP Burns 10 mm “Hitex” carbons at 135 amperes, or 1 1 mm regular carbons at 120 amperes. For the FULL HOUR RUNNING PERIOD of 5000-ft 3-d reels, the 10 mm “Hitex” can be burned at 120 amperes, or 11 mm regular carbons can be burned at 115 amperes. The color value and intensity of the light at the screen is maintained constant throughout a full trim WITHOUT MANUAL ADJUSTMENT by an automatic arc crater positioner. Positioned in the path of the light beam, National’s new Reflect-O-Heat Unit permits great increase in light at the screen WITHOUT A CORRESPONDING INCREASE IN HEAT AT THE A P«R T U R E •K® °nal Theatre SuW>w obou' ,Ws new lamp nowl NATIONAL MOTION PICTURE HERALD, JANUARY 9, 1954