Motion Picture Herald (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000276
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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mm I 'AVOVi ONROE ST.-9 MARILYN the sweetest STREET ^HAP^H Ballyhoo at the Music Halt! That's Lou Cohen, on the step-ladder, and Norm Levinson, his assistant at Loew's Poli theatre, Hartford, holding hands with a very realistic cut-out. Harry Unterfort, left, discusses his campaign for UA's "Heidi" at the Eckel theatre in Syracuse, with producer Lazar Wechsler, and Mrs. Wechsler. IT MAKES NEWS, when the Radio City Music Hall, the industry's largest and finest showcase theatre, offers two innovations at one time! CinemaScope came in, with MGM's "Knights of the Round Table" — and ballyhoo Knights in costume arrived simultaneously, at the marquee edge on the opening night. It took the "Knights of the Round Table" fo bring ballyhoo to Radio City. Colorful and dramatic front for RKO's Academy Award picture, "The Sea Around Us,’’ at the Strand theatre in Milwaukee. Lester Pollock has one of those old-style Loew's theatres in Rochester, N. Y., where there are boxes, inherited from vaudeville days, on each side of the orchestra. This is how he treated the problem at holiday time, with both sides decorated in style for the occasion. 34 MOTION PICTURE HERALD, JANUARY 23, 1954