Motion Picture Herald (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000293
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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nmmmttm MEETING, in Detroit, of the MGM sales force there, with John P. Byrne, left seated, Captain for the MGM 30th Anniversary Jubilee Drive. Mr. Byrne has been touring branches in support of the campaign. Accompanying him in the central district has been J. J. Maloney, central sales manager, seated right. Also seated is Frank J. Downey, Detroit manager. Others are Julius Pavella, Harold Harris, Arthur Zuelch,. Don Martin, Clarence Berthiaume. by the Herald MURRAY SILVERSTONE, 20thFox International Corp. president, telling in New York Tuesday morning of the epochal records "The Robe" is scoring in each of 22 countries he visited during four months. He also warned nationalism threatens the valuable foreign market. See page 27. by the Herald SHIFTING. At the far left, Lou Gaudreau, now with Walt Disney as an executive. Left, Fred Lutkin, who succeeds him in the New York RKO Pictures office as business manager for the advertising publicity exploitation department. by the Herald TESTIMONY about the effectiveness of film-book tieups came last week at luncheon in New York at which the Associated Motion Picture Advertisers was host to publishers. Above, on the dais, William Ornstein, Donald Klopher, actress Dany Robin, AMPA president Lige Brien, Columbia vice-president Paul Lazarus, Jr., the luncheon master of ceremonies, and Douglas Black, president of Doubleday and of the Americas) Book Publishers Council. THEY DISCUSSED merchandising for the new Martin and Lewis comedy, "Living It Up." The scene in New York at the Paramount home office includes: seated, A. W. Schwalberg, president of the Paramount Film Distributing Corp., Jerry Lewis, and Jerry Gershwin, an associate: and, standing, Sidney Deneau, sales, Hugh Owen, eastern and southern division manager, Russell Holman, eastern production manager, Monroe Goodman, Mr. Schwalberg's assistant, and Sidney Blumenstock, assistant advertising-publicity director. MORTIMER WORMSER, who has been assistant treasurer of Columbia Pictures, also has been elected a vicepresident of Columbia International Corp. tttttttttttt I i MOTION PICTURE HERALD, FEBRUARY 6, 1954