Motion Picture Herald (Jan-Mar 1954)

Page scan 000307 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000307
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

“By all the rules of box office ARITHMETIC STANDS TO SCORE ENORMOUS BUSINESS!" — Motion Picture Herald “Has something for everyone, THIS SHOULD BE AN UNQUALIFIED BOX OFFICE SUCCESS!" — Showmen's Trade Review ■mi boi a»n mw r' r,1. UOS Bin ■■■ (Hi ■■■ “Easily the best in the universal catalogue to date... will pack 'em in. A SHOWMAN'S PICTURE WITH A HEAVY POTENTIAL ... HAS ALL THE EARMARKS OF GREATNESS. IT'S A WONDERFUL STORY, WONDERFULLY PLAYED! — The Film Daily “A GOLD MINE IN TECHNICOLOR. WILL RANK WITH 1954 TOP GROSSERS. HERE'S A WINNER FROM UNIVERSAL THAT WILL BE IN THE RUNNING FOR ACADEMY HONORS!" -Film Bulletin “First smash hit of 1954 HAS HUGE BOX OFFICE PROSPECTS!" — Hollywood Reporter “Universal has a box office winner, james stewart and june allyson is strong MARQUEE COMBINATION... MEANS HEARTY TICKET SALES IN THE KEYS AND ELSEWHERE!" — Weekly Variety ■ mm hi mm mm warn am* mam mmm mm mm mm mm* mm mm* mm mm* mm mm mm mm mm Hi warn mam mmm mm amm am m Hi hi hi hi mm ma m am mm am a raa wmm asm mm “The bopsters of today to the rug-cutters OF YESTERYEAR SHOULD FLOCK TO THE NATION'S BOX OFFICES TO MAKE A SOLID FINANCIAL SUCCESS!" — Box Office "Excellent. . . stirring and heart-warming ... a picture THAT WILL HAVE WIDE APPEAL!" — Harrison's Reports “Exhibitors booking this one CAN LOOK FOR LONG LINES AT THE BOX OFFICE AND MANY SMILING FACES!" — Independent Film Journal