Motion Picture Herald (Jan-Mar 1954)

• The Miracle CHAIR RIDE is the newest addition to our famous line of playground equipment . . . and one of our most popular! Our famous “fairy-tale” characters decorate the canvas drop which conceals the power unit and supports (characters also available in sturdy Masonite for mounting on playground fences, etc.). Built to withstand the roughest abuse, the Miracle Hnln CHAIR RIDE is already UIHj a tested traffic-builder! • You’ll really see the results at the boxoffice once you install a Miracle PONY RIDE! Youngsters always enjoy a merry-go-round that’s “just the right size” for them. All-steel platform and framework; colorful cast-iron ponies; no greasing or motor maintenance required. The Miracle PONY RIDE safe entertainment for the tiniest tot . . . popular diversion for the oldest youngster! Orly $1595 • The Lifetime MIRACLE WHIRL (10 ft. size) is the perfect piece of playground equipment for handling the overflow on those extra busy nights. One can ride . . . forty can ride — everyone has just as much fun! Operates by simple body-shifting motion ... no dangerous “ jumping on”! All steel construction; no exposed mechanism. Nearly 5,000 in use. No serious accident in seven years; Junior Miracle Whirl (6 ft. size) also available for twelve youngsters or less. Only $298 00< • Once again Miracle Whirl is first with the finest! This new, exclusive swing design is the first major improvement in swings for years. Note the safer, sturdier construction; the modern, more attractive design. Gaily painted like peppermint stick candy! Available in every size to fit the needs of any playground. When writing, be sure to ask about our new animal slides, too — another first from Miracle Whirl! *All prices quoted F.O.B., Grinnell Ger/fa r#£ worst WRITE TODAY! 1 BOTHERED WITH THE 3-D demands rock steady promotion in both machines. Your dealer can show you the advantages of using LaVezzi parts in your projec tors and sound heads. Unexcelled for high precision and long life. Write for complete catalog LaVezzi Machine Works 4635 W. LAKE ST., CHICAGO 44, ILL. tfbeut People off the Theatre AND OF BUSINESSES SERVING THEM • Promotions of three executives of the American Seating Company, which has headquarters in Grand Rapids, Mich., have been announced by J. J. Thompson, general sales manager of the company. Robert J. Hemkes has been promoted to field sales manager, filling the post held by Mr. Thompson prior to the latter’s promotion last July. Air. Hemkes was formerly eastern division sales manager for American Seating, with headquarters in New York City. He joined the company in 1937 as a salesman in the Chicago office and was later in charge of the company’s St. Louis office. During World War II he served as product contract engineer in Grand Rapids and became central division sales manager following the war. In his new post he will be responsible for the field sales activities on all the company’s product lines except transportation seating. At the same time Mr. Thompson announced the promotion of Henry F. Schaefer to western division sales manager. Mr. Schaefer graduated from the University of Michigan’s School of Engineering and joined the company’s Research M. E. Kornbluth F. C. Schaefer Department in 1937. He was later a sales representative working out of the Cincinnati and Buffalo offices of the company. During the war he worked on military products in Grand Rapids, and in 1945 became branch manager of the Syracuse, New York, branch. In February, 1952 he was transferred to San Francisco as manager of the branch there and also assistant R. J. Hemkes 6 MOTION PICTURE HERALD, FEBRUARY 6, 1954