Motion Picture Herald (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000627
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Florida Theatre Built for the New Techniques Architect: James E. Casale, New York PATRICE MUNSELV MELBA GLORIUS MUSICAL IN TECHNICOLOR Constructed with facilities for the new film techniques, including CinemaScope, integrated into its design is the new 1 194-seat Carib theatre in Clearwater, Fla. Opened early in January, the theatre, which is owned by Anast N. Notopoulos, Pennsylvania theatre operator, and Philip Voulis, Chicago businessman, is leased by the Bay Lan Theatre Corporation, which operates 30 Florida theatres. In the theatre lobby (below) are (left to right) James Casale, architect; the owners, Philip Voulis and A. N. Notopoulos; and the latter's son, George Notopoulos, Pennsylvania theatre circuit manager. THEATRE FRONT: Dominating the facade of the Carib is a pictorial display containing a map of the Caribbean Sea, the background for which is porcelain enamel painted green with the applique figures in yellow and red. This is illuminated by fluorescent tubing deeply set for protection from the weather behind a perforated rim through whose apertures the light appears to form a decorative luminous border for the mural. The upper facade on either side is stucco in a light buff color with windows on the left to the manager's office and on the right to the usher's dressing room. The fluted border area is corrugated metal. The marquee of stainless steel bears name signs on either side of stainless steel with channeled neon. The soffit is metal painted ivory and contains close-set filament lamps mounted exposed in a parallel line formation from the outer edge to the entrance doors. The box-office on the right is of plate glass with a base of stainless steel. BETTER THEATRES SECTION 25