Motion Picture Herald (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000628
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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THEATRE PLAN AND CONSTRUCTION: The Carib is constructed as part of a commercial project consisting of retail shops in Clearwater, which is a resort community on Florida's west coast with a population of 15,500. The project's frontage is 250 feet, and the theatre building, of steel and masonry construction, measures 60 by 192 feet. Parking facilities are in the rear. THE LOBBY: Four pa irs of plate glass doors trimmed with stainless steel lead directly into the foyer-lobby. The side walls are hard plaster covered with Madagaska, a plastic-coated fabric, in a coral shade. The ceiling is hard plaster painted a pale blue on the sides around a scallop painted off-white. Lighting is by regular filament lamps except for four downlights directly over the entrance doors. A strip of terrazzo in pale green extends just beyond the doors, bounding a Leedom Wilton carpet having a color pattern of green, coral and black in a beige background. The lobby leads directly into the standee area at the rear of the auditorium where the refreshment stand (below) is located. A canopy of plywood extends over the stand bearing a sign "Carib Confections" made of wood painted white. The back bar wall is also plywood covered with coralcolored Madagaska. Three display frames on this wall are made of peg board masonite with borders of checkwood. The display material used has pegs on the back side which fit on the holes of the pegboard masonite. The front counter is Formica, and the front of the stand features two display sections bordered with checkwood painted yellow on either side of a glass-enclosed candy case. The rear of the refreshment stand in the auditorium is acoustically treated. 26 MOTION PICTURE HERALD. MARCH 6, 1954