Motion Picture Herald (Jan-Mar 1954)

Page scan 000803 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000803
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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MILK SHAKE On-A-Stick ... a delicious malted milk nougat with caramel top layer and rich coating. May be frozen. Packed 12/24’s @ 78^ per box. Vend pack — 120’s @ $3.60 cs. Also 10^ size — 60’s @ $3.15 cs. ZERO . . . chocolate nougat with fresh toasted almonds, topped with layer of rich dairy butter caramel ; light malted milk coating. Packed 12/24’s @ 75^ per box. Vend pack — 120’s @ $3.50 cs. Also Double Zero (10^) — 60’s @ $3.00 cs. POLAR . . . vanilla coconut nougat and fresh toasted almonds, topped with layer of rich dairy butter caramel ; dark malted milk coating. Packed 12/24’s @ 75^ per box. Vend pack — 120’s @ $3.50 cs. SUMMER need not “wilt” your candy sales and profits. In fact, it’s easy to keep candy volume up to par with Hollywood’s ZERO, POLAR and PAYDAY . . . for heat’s no handicap to these famous summer bars. No danger of spoilage in transit; no change in color, taste or texture when on display. Add to these the famous Frozen MILK SHAKE On-A-Stick . . . and you’ll have a line of bars that not only offers outstanding warm weather taste appeal, but a line that assures you steady, substantial sales as well. Stock them, push them . . . and you’re sure to be a winner! ZERO, THE LITTLE HOLLYWOOD CANDYMAN PAYDAY . . . creamy vanilla fudge center covered with caramel and rolled in fresh blanched roasted peanuts. Packed 12/24’s @ 75^ per box. Vend pack — 120’s @ $3.50 cs. Also Payday % Lb. (10?!) — 8/24’s @ $1.50 per box. ★ NATIONALLY ADVERTISED ★ TOP QUALITY ★ PROFIT-YIELDING PRICES HOLLYWOOD CANDY DIVISION HOLLYWOOD BRANDS, INC. • CENTRALIA, ILL. ★ EYE-CATCHING PACKAGING ★ CONSUMER ACCEPTANCE ★ POPULAR PREMIUMS BETTER THEATRES Section, Guide Number of 1954 57