Motion Picture Herald (Jan-Mar 1954)

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000840
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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verter,” 100 volts for straight high-intensity motion picture projection lamps and spotlights; ampere ratings according to requirements. DOMESTIC DISTRIBUTION: National Theatre Supply branches. HEYER-SHULTZ, INC., Cedar Grove, N. J. Metal projection arc lamp reflectors. Standard rhodium and “52” Aluminized metal projection arc lamp reflectors. For use in the following lamps: MODEL 1025: Strong Utility H; 14,000, Strong Utility AC 14,500 and 14,600, Strong (Early Model Mogul) A.C. and Hi, Smplex Acme Hi and Lo, Morelite Sunlite, Ballantyne Arcmaster, Peerless A.C. MODEL 1025-T: Strong Trouper Spotlight. MODEL 1137-A: Simplex Hi 19,000, Motiograph 19,750, Strong Utility 14,045 and 14,050 and Victory 22,000. MODEL 1137-B: Motiograph 19,746, Strong Utility 14,046 and 14,100. MODEL 1200: Brenkert Senarc and Radarc. MODEL 1350-A: Standard Enarc 33J4" W.D. MODEL 1350-B: Drive In Enare 31)4” W.D. MODEL 1350-C: Hi-Enarc 29J4" W.D. MODEL 1400-A: Peerless Magnarc, Morelite Monarc. Strong Mogul, Forest Universal, Ashcraft Model E. D. and C7 0, Ballantyne Lightmaster. MODEL 1434; Same lamps as listed for model 1400-A. MODEL 1500: Ashcraft Hydro-Arc, RCA Hy-Arc. MODEL 1550: Motiograph Hi-Power. MODEL 1600: Ashcraft Super-High, RCA Brite-Arc. MODEL 1600-F: Forest Electronic Type H. MODEL 1650: Strong Mighty “90,” National “Excelite.” (ALSO' SEE PAGE 22) (Model 1434 gives 7% more center screen light than Model 1400-A). (“52” Aluminized reflector gives 15% more total screen light than Standard rhodium type, in all models). DOMESTIC & EXPORT DISTRIBUTION: All dealers. HAL I. HUFF MANUFACTURING COMPANY. 3774 Selby Ave.. Los Angeles 34, Calif. DISTRIBUTION: All dealers. CARBON COOLER: Copper water jacket surrounding positive carbon, near arc, feeding current to positive carbon by brushes in cooler body ; water continuously passing through jacket cools carbon; nozzle with highrefractory ceramic insert to eliminate arcing between carbon and nozzle; heat concentrated to within l)4-m. of arc crater; made for all popular makes of lamps. RECIRCULATING WATER PUMP: Standard model S-77 has % h.p. motor; radiator 8)4 x 8)4 in., 2)4 in. deep; blower type fan; cast aluminum base. Deluxe model D-88 has / h.-p. motor; radiator 10 x 10 in., 3 in. deep; blower type fan. ACCESSORIES: Water signal switch — automatic warning when water supply is not on. Projection Port Glass: Carbon Cushions — split apertures for balancing screen light from two machines. DISTRIBUTION: Authorized dealers. IMPERIAL ELECTRIC CO., Akron, Ohio. Motor-generators. Motor-generator equipment for supply of d.c. current to all types and capacities of motion picture projection arcs. (ALSO SEE PAGE 93) DISTRIBUTION: Independent theatre supply dealers, and direct. 94 INTERNATIONAL PROJECTOR CORP., 55 La France Ave., Bloomfield, N. J. Projectors, magazines, sound systems, in-car speakers, pedestals, stereophonic sound. PROJECTORS: Simplex X-L professional models and Simplex Type SP semi-professional 35m sound reproducing equipment. SOUNDHEADS, MAGNETIC: Multi-track pick-up head for instant replacement, film driven; tight loop system; adjustable pick-up mount permits alignment in all directions. SOUND SYSTEMS: Simplex X-L soundheads (optical or magnetic) amplification units in assemblies, with cabinet and control panel in power amplification ratings to cover all types and sizes of indoor and drive-in type theatre installations. Simplex X-L magnetic soundhead. PEDESTALS: Four models including two with upward tilt for drive-in theatres. IN-CAR SPEAKERS: With General Electric 4-in PM speaker unit; cast aluminum housing, gray lacquer finish; straight or coiled cords; junction box with or without concession signal and post light; Simplex 1950 in-a-car speakers with straight or coiled cords, junction boxes with post and dome lighting. MAGAZINES & ACCESSORIES: Upper and lower 35mm magazines; replacement parts and accessories for Simplex projectors and sound equipment. DOMESTIC DISTRIBUTION: National Theatre Supply branches. (ALSO SEE FOURTH COVER) Cable Address: PRESIMPLEX and NATHESUPPLY, New York. EXPORT : National Theatre Supply Export Dept., 92 Gold St., New York 17, N. Y. KOLLMORGEN OPTICAL CO., 30 Church St., New York City and 347 King St., Northampton, Mass. Projection lenses, soundhead optical units. Focus. SUPER SNAPL1TE: Speed t/1.9 for 35mm projectors. coated optics; sizes 2" to 444” in standard barrel 2 781" O.D.; sizes 5" to 7" in large barrel 4.00” O.D. SERIES II SNAPLITE: speed f/2.0 for 35 mm projection, coated, sizes 3)4 to 5 in.; at slightly slower speeds from 5)4 to 7 in. MONETTE: Focus scope 8x with adjustable bracket. SOUNDHEAD OPTICAL UNITS: Straight and curved slits for 35mm and 16mm reproduction. (ALSO SEE PAGE 22) DOMESTIC DISTRIBUTION: All theatre supply dealers. Cable Address: KOLLMORGEN. EXPORT: National Theatre Supply, Export Dept., 92 Gold St., New York. LaVEZZI MACHINE WORKS, 4635 W. Lake St., Chicago 44. III. Projector and soundhead replacement parts. PARTS AND SUB-ASSEMBLIES for various projjectors and sound reproducers ; CinemaScope conversion kits; aperture plates in the various aspect ratios; tools for projector repairing ; intermittent movements. (ALSO SEE PAGE 70) DISTRIBUTION: All theatre supply dealers. MAGNASYNC MANUFACTURING CO., LTD., 5517 Satsuma Ave., P. O. Box 707, North Hollywood, Calif. CinemaScope stereophonic sound reproducers, magnetic film recorders and reproducers, magnaphonic theatre sound systems. CINEMASCOPE REPRODUCERS: Model P-435 with coil spring damping; Model P-1435 with silicone dash pot. Both models for adaptation to all popular projectors. RECORDERS: Model SW-602 portable 39-pound recorder for master sound recording. Model SW-335-RP stereophonic portable film recorder. SOUND SYSTEMS: Preamplifiers, control tracg suppressors, speakers, power amplifiers. DISTRIBUTION: Authorized dealers. MOTIOGRAPH, INC., 4431 W. Lake St., Chicago 24. 111. ' Projectors, sound reproducing systems, projection arc lamps, motor generators, drivein theatre in-car speakers and amplification systems. PROJECTO'H: Model AAA with cylindrical rear shutter, upper and lower magazines, and pedestal in same AA series; Model S pedestal; pedestals with upward tilt for drive-in theatres. INDOOR THEATRE SOUND SYSTEMS, M9 Series soundheads and amplification in assemblies according to seating capacities from small to over 6000, single and dual-channel. STEREOPHONIC SOUND SYSTEMS: Available in 5 models for 800, 1300, 1900, 2200 and 5000 seat systems. DRIVE-IN THEATRES SOUND SYSTEMS: Available in three series with a total of 12 models with capacity to serve theatres from 300 cars to 2000. IN-CAR SPEAKERS: Available in die-cast aluminuh. with straight or coiled cords, with or without concession signal light. REFLECTOR ARC LAMPS: Three models— 1 kw., 46-ampere, 75-115-ampere. MOTOR GENERATORS: Three models— 50/100, 70/140 amps, and 125/250 amps, and duplex continuous duty generators in 85 and 115 amp. sizes. DOMESTIC DISTRIBUTION: Dealers 8, 10, 13, 24, 27, 30, 32, 34, 36, 40, 42, 51, 53, 54, 57, 59, 64, 67, 70, 75, 85, 91, 100, 104, 109, 111, 115, 118, 120, 123, 129, 132. Cable Address: FRAZEN, San Francisco. EXPORT AGENT: Frazar & Hansen, Ltd., 301 Clay St.. San Francisco 11. Also 120 Broadway, New York 5, N. Y. Motion Picture Herald, March 27, 1954