Motion Picture Herald (Jan-Mar 1954)

Page scan 000842 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000842
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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r r NOW! ANYONE CAN AFFORD A NEW ASPECT RADIO SCREEN! J RADIANT MANUACTURING CORP., Theatre Screen Div., 2627 W. Roosevelt Rd., Chicago 8, 111. Projection screens. SILVER, LENTICULAR, PERFORATED: Optically engineer, lenticular “Magniflow Astrolite” for widescreen, 3-D, 2-B, color, black and white. DISTRIBUTION: Authorized dealers. RCA VICTOR DIVISION, Theatre Equipment Section, Camden 2, N. J. Sound reproducing systems, projectors, projection arc lamps, drive-in theatre in-car speakers. RCA, the greatest name in show business, offers a Vinyl base sound screen for all purposes. Wide screens, 3-D, everything comes out beautifully on the RCA "DYNALITE" SOUND SCREEN. • Electronic seams are completely invisible • Still the lowest priced screen on the market SEE YOUR NEAREST PERKINS ELECTRIC COMPANY, LTD. OFFICE FOR FULL DETAILS Ask also about our CINEMASCOPE LENSES STEREOPHONIC SOUND WIDE-ANGLE LENSES 3-D EQUIPMENT GENUINE POLAROID VIEWERS PERKINS ELECTRIC COMPANY LIMITED Montreal Toronto Moncton Vancouver GOLDBfRG GOLDBERG Sold thru THEATRE SUPPLY DEALERS Exclusively^! ASK YOUR DEALirt rREELS rBROS. Denver. Colo. REGULAR INDOOR THEATRE SOUND SYSTEMS: Three basic types, each complete with rotary stabilizer soundheads, amplification, two-way horn systems — PG-315, PG-320 for small theatres; PG-330, PG-334, PG-340 for medium-sized theatres; PG-342, PG-346 for large theatres. STEREOPHONIC INDOOR THEATRE SOUND SYSTEMS: Three basic types, each complete with magnetic soundheads, amplification, two-way horn systems — PG-303, PG-312, PG-313 for small theatres; PG-301 for large theatres. Illustrated : four-channel amplifier cabinet. IN-CAR SPEAKERS AND JUNCTION BOXES: Die-cast aluminum housing with “Starlight” finish (“K” series) or natural aluminum finish (“T” series). Speakers: MI-9442-K or Ml94 42-T, with neoprene-jacketed straight cable; MI9442 AK or MI-9442AT with Koiled Kord ; MI-9442CK or MI-9442-CT with 3-conductor theftresistant cable. Junction Boxes: MI-9490-K or MI-9490-T standard; MI-9490-AK or MI-9490-AT with built-in dual beam roadway and post light; MI-9490-AG (green) and MI -9490AR (red), with translucent lighted cover and post and roadway lighting. Speaker Baskets: MI-9695 aluminum speaker basket. DRIVE-IN THEATRE SOUND SYSTEMS: basic amplification systems : PG'-270, single channel driver amplifier, one 70w power unit ; PG-271 single channel driver with two 70w power units ; PG-272, single channel driver with four 70w power units ; PG-275, dual channel driver with two 70w power units; PG-276, dual channel driver with four 70w power units. PROJECTORS: Two basic types — RCA “100” for large theatres; double rear shutter, automatic lubrication, extra visibility in operating compartment and on gear side. RCA “60” for medium and small theatres; automatic lubrication, double (RCA “62”) or single shutter. D.C. REFLECTOR ARC LAMPS: RCA WideArc, RCA Hy-Arc, RCA Enarc. POWER SUPPLY UNITS: A complete line of motor generators, selenium rectifiers and tube type rectifiers are available. THEATRE SCREENS: RCA Dyna-Lite Silver Screen with the electronically vulcanized seams for any aspect ratio including 3-D. Also RCA Snowhite line of vinyl plastic, light or heavy weight, perforated or unperforated, including the RCA’s deluxe Snowhite lightweight screen with electronically vulcanized seams. (ALSO SEE PAGE 27) DOMESTIC DISTRIBUTION: Theatres supply dealers marked with asterisk on page 00. EXPORT: RCA International Div., 30 Rockefeller Plaza, New York City. RAYTONE SCREEN CORP., 16S Clermont Ave., Brooklyn, N. Y. Sold thru Theatre Supply Dealers Exclusively Motion picture screens, drive-in screen paint. “HILUX” STEREO SCREEN: All purpose screen for CinemaScope, wide-angle, 3-D, 2-D. NO. 37 SCREEN: Vinyl-coated, flat white, diffusive; any size to order; rated brightness at 1.5 degrees .96; whiteness ratio .93, reflectance factor .85 ; grommets fastened through screen material and webbing. Can be shipped folded. “PANTEX” SCREEN: All vinyl film, flat white diffusive; rated brightness at 1.5 degrees .106; whiteness ratio .03, reflectance factor .85; crommets fastened through screen material and all vinyl webbing. Tearproof. Can be shipped folded. DRIVE-IN SCREEN PAINT: (See listing under Drive-in Theatre Equipment) (ALSO SEE PAGE 9) DOMESTIC DISTRIBUTION: All theatre supply dealers. EXPORT AGENT: Westrex Corp., Ill Eighth Ave., New York City. J. E. ROBIN, INC., 267 Rhode Island Ave., East Orange, N. J. Motor-generators, rectifiers, d. c. for projection arc supply. ROBIN-ESCO SUPER POWER: Motor generators. 50 to 400 amperes. RECTIFIERS: Selenium type, 3 and 6-phase, all regular projection arc amperages; 22x14 in., 32 in high; approx, ship. wt. 360 lbs. (ALSO SEE PAGE 32) DOMESTIC DISTRIBUTION: Unaffiliated dealers. STRONG ELECTRIC CORP., 87 City Park Ave., Toledo, Ohio. Projection arc lamps, reflectors, rectifiers, spotlights. LAMPS: High-Intensity — "Utility” lkw. "Junior High” lkw.; “Utility” 46-amp. and 50-amp.; “Mogul” 70-amp.; “Mighty-Ninety” 80-135 amp. Low-Intensity —“Utility’’ 18-30 amp.; portable 15-18-amp. For longer arc projection — “Junior High” 16 mm high -intensity. Motion Picture Herald, March 27, 1954