Motion Picture Herald (Jan-Mar 1954)

Page scan 000843 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
Jan-Mar 1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jan-Mar 1954)
Leaf #:
000843
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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RECTIFIERS: Tungar tube equipment in 40-amp., single-phase; 50-amp., single and 3-phase; 70-amp. single and 3-phase; 85-amp., single and 3-phase; 90 amp. single and 3-phase for angle trim lamps and in 15 (portable), 20 and 30 amps. Selenium rectifiers in 70, 90, 110 and 135 amps. 3-phase. National-Excelite projection lamp. REFLECTORS: Elliptical glass mirrors for all standard reflector arc projection lamps. SPOTLIGHTS: Trouper model carbon arc automatic high-intensity light projectors mounted on pedestal for flexible follow of performance, adjustable from spot to flood. Also Trouperette model mazda spotlight and slide projector. (ALSO SEE PAGES 5, 29) DOMESTIC DISTRIBUTION: Dealers 1, 2, 3, 4, 7, 8, 9, 10, 14, 15, 19, 21, 22, 23, 24, 26, 27, 28, 29, 30, 32, 34, 36. 37, 38, 39, 41, 42, 43, 44, 45, 46, 48, 49, 50, 51, 52, 54 , 55 , 56, 57, 58, 59, 60, 61, 63, 64, 66, 67 , 69 ,71, 74, 75, 76, 77, 78, 79, 80, 83, 84, 85, 89, 90, 91, 95, 96, 97, 99, 101, 102, 103, 104 105 106, 107, 108, 110, 111, 112, 113, 114, 115, 118, 120, 121, 123, 127, 128, 129, 130, 131. Cable Address: STRONGLAMP. EXPORT: Export mgr., home office. TELESONIC THEATREPHONE CORP., 3 E. 48th St., New York 17, N. Y. Theatre hearing aid equipment. Consists of network of low-voltage wire surrounding seat area and connected to theatre sound amplifier; deafened patron tunes small receiving unit into field. DISTRIBUTION: Direct. UNISTRUT PRODUCTS CO„ 1013 W. Washington Blvd., Chicago 7, 111 Wide and curved screen adjustable frames METAL FRAMING: Adjustable. SPEAKER SUPPORTS AND STANDS. VOCALITE SCREEN CORP., 19 Debevoise Ave., Roosevelt, N. Y. Projection screens. MATTE WHITE, DIFFUSIVE, PERFORATED: Vinyl Plastic mold and fungus-proof, flameproof, screens: Audio-Lite, Super-Lite, Suprex, “Superwite,” H-Lite. BEADED: Glass beaded porous fabric, flameproof "Vocalite” and “Perma-Lite." SILVER: All purpose — silver surfaced for all widescreen projection, “Silver-Lite.” RESURFACERS: Chromoloid white coating, plastic base, flameproof; Silverlite metallic base paint for silverscreen surface. Drive-in screen paints. UPHOLSTERY : Plastic Seat: Washable, flame resistant “Plasticover.” DOMESTIC DISTRIBUTION : All theatre supply dealers. EXPORT AGENTS: Streuber & La Chicotte, Inc., 1819 Broadway, New York 23, N. Y. WALKER AMERICAN CORP., 800 Beaumont St,. St. Louis, Mo. Projection screens. SOUND SCREENS in 5 types: P. M. White, “PM” Silver, High -Intensity, coated fabric White, Vinyl Plastic. DOMESTIC DISTRIBUTION: National Theatre Supply branches. EXPORT: National Theatre Supply, Export Dept., 92 Gold St., New York. -1 1 WENZEL PROJECTOR CO., 2905 S. State St., Chicago 16. 111. Projector soundheads, pedestals, rewinders, projectors and soundhead parts, projection accessories, amplifiers and speakers. PROJECTOR: PRO-50 de luxe model; PRO-4 standard model. Both models with rear shutters, double bearing movements, spiral gears. SOUND EQUIPMENT: Soundheads, amplifiers and speakers. Amplifiers for drive-ins. ASSEMBLIES: Rear shutter attachments; B B intermittent movements. PARTS: Sprockets for projectors and soundheads; replacement parts for Wenzel; Simplex type; Powers 6B type; and others. Carbon savers for low-intensity and suprex type lamps. Parts for low-intensity lamphouses of various types. REPAIR TOOLS: Sprocket puller; pin pushers; V blocks;' punches; repair hammers; reamers; runningin stands. REWINDERS: Various hand models for 8, 16 and 3mm. 35mm motor driven enclosed PRO-62. Special rewinds as per customer’s specifications. MAGAZINES: 18" standard upper and lower magazines; 18" de luxe deep type upper and lower magazines ; 25" magazines, upper and lower for 5700' film ; upper magazines for Powers 6B. PEDESTALS: Five point L type; Wenzel de luxe bas* WB-600; Wenzel #1500 and #1800 light weight; enclosed type. DOMESTIC DISTRIBUTION : Authorized theatre supply dealers. WESTINGHOUSE ELECTRIC CORP., Lamp Division, Bloomfield, N. J. Filament projectoin lamps and exciter lamps. Filament projection light sources for operation on standard line voltage, 100-1500 watts; biplane filament lamps with medium prefocus base requiring forced ventilation, 300-1000 watts. Photocell exciter lamps in standard types. DISTRIBUTION: Theatre supply dealers, or consult nearest Westinghouse Lamp Div. office. WESTREX CORP., Ill Eighth Ave., New York 11, N. Y. Sound reproducing and recording equipment; distributes complete theatre equipment outside U. S. COMPLETE SOUND SYSTEMS: Deluxe, medium, and economy systems, all with “Hydro Flutter Suppressor” in soundhead; amplifiers mounted in floor Westrex R9 stereophonic reproducer. type cabinets ; multi-channel speaker systems with high-frequency horns and low-frequency speakers. Three and four-channel amplifier and backstage systems for magnetic and photo track reproduction. WILLIAMS All-Purpose SCREENS WILLIAMS SCREEN CO 1675 Summit Lake Blvd. Akron 7, Ohio BETTER THEATRES Section, Guide Number of 1954 97