Motion Picture Herald (1954)

Page scan 000174 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Apr-Jun 1954)
Leaf #:
000174
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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20TH-FOX made its bid for New York's Easter holiday business last week with a klleg-llt opening at the Roxy theatre for "Prince Valiant," Its newest In CInemaScope. At left, attending the opening, shown in panorama above, are Wilbur Snaper, president of Allied and Waiter Reade, Jr., president of TOA. RAY CONNOR, manager of the Ambassador, St. Louis, welcomes the 100,000th customer for "This Is Cinerama" with free tickets and an invitation to cocktails and dinner. GUESTS, right, at the annual dinner of the Allied Jewish Appeal sponsored by Variety Club Tent 1 3, Philadelphia, are: Melvin Fox, appeal chairman; Ted Schlanger, Stanley Warner zone manager; Sam Rosen, Stanley Warner executive vicepresident and principal speaker; Arthur Rosen, and Jack Beresin. MOTION PIOTURES held the spotlight in Boston last week as the Boston Public Library celebrated its centennial. Above at a "Salute to the Motion Picture Industry" dinner are, seated: Oharles Brackett, principal speaker; Nina Foch, MGM star; Patrick F. McDonald, president of the Library board of trustees; standing, Massachusetts Lieutenant Governor Sumner Whittier; Oharles Kurtzman; Ralph M. Binney, centennial chairman, and Arthur Lockwood, chairman of the invitation committee. L weeR in P ictuveS AL STERN, right, this week was named publicity manager for RKO Radio Pictu res by Mervin Houser, eastern ad-publlcity director. OANADA’S ambassador to the United States, Arnold D. Heeney, visiting Hollywood last week, was a guest at the Warner studio. Below are Doris Day, the Ambassador, Virginia Mayo, Jack L. Warner and Jeanne Oraln.