Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jul-Sep 1954)
Leaf #:
000484
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Acrass the War Id Box office lines everywhere, for "Gone With the Wind" — here's how the wind blows as movie goers line up at the Balasore Talkie theatre, Balasore, India. Elaborate front display for "The Quiet Man" at the Chalerm Thai theatre, Bangkok, Thailand — a most modern house with up-to-the-minute showmanship. Note the detail of the poster cutouts, shown in the three small pictures at right above. You'll see how these were placed, under the marquee. Among 90,000 visitors who came to the Flora theatre in Amsterdam to see "The Robe " were 4 030 from Volendam, including these in their colorful Holland Dutch costumes. Winners in a doubles contest for Marilyn Monroe, Lauren Bacall and Betty Grable, conducted by Hoyt's Regent theatre in Sydney, Australia. Vespa parade in Stockholm for the opening of "Roman Holiday" — the cavalcade of motor-scooters attracted plenty of attention as street ballyhoo. Huge 36-foot figure of Doris Day as "Calamity Jane" dominates front display at the Cineac theatre, Amsterdam, Holland. Eye-stopping float to sell CinemaScope at the Lyric and State theatres, Manila, Philippines. Illuminated at night — and with loud speaker, for the opening of Warners' "Command."