Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Jul-Sep 1954)
Leaf #:
000615
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

77 THE THEATRE SUPPLY MART" Index to Products Advertised & Described in this Issue, with • Dealer Directory • Convenient inquiry postcard Firms are numbered for easy identification in using postcard. Dealer Indications refer to listing on following page. ADVERTISERS NOTE: See small type under advertiser's name for proper reference number where more than one kind of product is advertised. Reference Adv. Number Page 1 — Adler Silhouette Letter Co 43 Changeable letter signs: Front-lighted panels tor drive-ins (lA), back-lighted panels (IB), and changeable letters (1C). All dealers. 2 — Altec Corporation 36 Sound equipment and maintenance service. 3 — American Playground Device Co 10 Drive-in playground equipment. Direct. 4 — American Seating Co 4 Auditorium chairs. NTS and direct. 5 — Ashcraft Mfg. Co., C. S 17 Projection arc iamps. Unafliiiated dealers. 6 — Automatic Devices Co 35 Curtain controls and tracks. Unafflllated dealers and direct. 7 — Ballantyne Co 32, 33 Drive-in planning service and equipment (7A), sound equipment package (7B). Dealers 3. 8, 10, 18, 21, 22, 23, 37, 39, 44, 57, 66, 69, 75, 79, 89, 91. 96, 98, 102, 105, 110, 113, 121, 127, 131, 8 — Bausch & Lomb Optical Co 8 Projection lenses. Direct, branches and dealers in all major cities. 9 — Bodde Screen Co 28 Projection screens. Direct. 10 — Carbons, Inc 21 Projection carbons. Franchise dealers. 1 1 — Century Projector Corp 36 Projectors (IIA), sound equipment (IIB). Unaffiliated dealers. 12 — F & Y Building Service 46 Architectural design and building service. 13 — Fairchild Recording Equipment Corp 28 Sound equipment. Direct. 14 — First-American Products, Inc 20 In-carspeakers (I4A), wide screen frames (I4B). drive-in directional signs (140, auditorium speakers (140). Unaffiliated dealers. 15 — Futter, Walter 22 Projection lenses. Direct. 16 — Goldberg Bros 24, 33, 35 Projection room cabinets and tables (I6A). box office speaking tube (I6B), film rewinders (I6C). All dealers. 17 — Griggs Equipment Co 35, 36 Auditorium chairs. Direct. 18 — Helmco, Inc 36 Butter dispensers (I8A), fountainette units (I8B), chocolate dispensers (ISC), sandwich bars (I8D). Direct. 19 — Heywood-Wakefleld Co 11-12 Auditorium chairs. Branches and unaffiliated dealers. 20 — Ideal Seating Co 33 Auditorium chairs. Unaffiliated dealers. 21 — International Projector Corp 2nd Cover Projection and sound equipment. NTS. 22 — Irwin Seating Co 36 Auditorium chairs. Unaffiliated dealers. 23 — Kollmorgen Optical Corp 24 Projection lenses. NTS and all dealers. 24 — LaVezii Machine Works 22 Projector parts. All dealers. 25 — Magnasync Mfg. Co., Ltd 37 Sound equipment. Direct. 26 — Manley, Inc 44 Popcorn machines (26A). popcorn (26B), frankfurter and bun warmer (260. Offices in principal cities. 28 — Motiograph, Inc 36 Sound equipment (28A), in-car speakers (28B). motor-generators (28C). Unaffiliated dealers. 29 — National Carbon Co., Inc 25 Projection carbons. All dealers. Reference Adv. Number Page 30 — National Super Service Co 35 Vacuum cleaners. All dealers. 31 — National Theatre Supply 6, 39 Distributors. 32 — Payne Products Co 41 Carbon savers. All dealers. 33 — Pembrex Theatre Supply 43 Distributors. 34 — Pepsi-Cola Co 36 Soft drinks. Branches in principal cities. 35 — Projection Optics Co., Inc 3 Projection lenses. Distributor: Raytone Screen Corp. 36 — Radiant Mfg. Co 27 Projection lenses. Direct. 37 — Radio Corp. of America 19, 36 Projection and sound equipment. Dealers marked *, 38 — Raytone Screen Corp 23, 36 Projection screens ' (38A), drive-in screen paint, (38B), screen brushes (38C). Unaffiliated dealers. 39 — RCA Service Co 41 Projection and sound equipment maintenance service. 40 — Robin, Inc., J. E 34 Rectifiers (40A), motor-generators (40B), projection screens (40C). projection lenses (40D). Direct. 41 — S. O. S. Cinema Supply Corp 24 Distributors. 42 — Strong Electric Corp., The 5 Projection arc lamps. Dealers I, 2, 3, 4, 7, 8, 9, 10, 14, 15. 19, 21, 22, 23. 24, 26, 27 . 28, 29. 30. 32 , 34, 36, 37, 38, 39, 41, 42, 43 , 45, 46, 48 , 49, 50, 51, 52, 54 , 55 , 56, 57 , 58 , 59, 60, 61, 63, 64, 66, 67, 69, 71. 74, 75, 76, 77, 78, 79, 80, 83. 84, 85, 89 . 90. 91, 95, 96, 97, 101, 102, 103, 104, 105, 106, 107, 108, no. III, 112, 113, 114, 115, 118, 120, 121, 123, 127, 128, 129, 130, 131. 43 — Theatre Seat Service Co Auditorium chair rehabilitation service. 44 — Vallen, Inc Curtain tracks and controls. Direct. 45 — Wagner Sign Service, Inc Changeable letter signs; Front lighted panels for drive-ins (45A), back-lighted panels (45B), and changeable letters (43C). Dealers I, 8, 10, 14, 15, 16, 17. 19, 23, 24. 25. 26. 27, 28. 30, 31, 32, 34. 36 . 37. 38. 42. 44. 45 . 46 , 52, 54, 57, 58 , 60 . 61, 64, 66. 67. 68. 69. 71. 72. 73, 74. 77, 78. 79, 83, 85, 86. 89, 90, 96, 98. 99, 102, 104, 106, 107, III, 112, 115, 116, 118, 121, 123, 128, 129 and NTS Detroit branch. 46 — Wenzel Projector Corp 43 Lens mounts (46A), projectors (46B). Unaffiliatod dealers. 47 — Westrex Corp 9 Foreign distributors. 48 — Williams Screen Corp 37 Projection screens. Direct. EDITORIALLY . . . "HILUX" ANAMORPHIC LENS, page 31. Prismatic anamorphic lens, called the "Hilux Val," variable in magnification spread from zero up to the full 2:1 ratio for CinemaScope. Marketed by Projection Optics Company, Inc. Postcard reference number 35. NON-TOXIC FILM CLEANER, page 32. Non-toxic film cleaning solution designed for use without the usual precautions regarding ventilation or exhaust equipment. Non-inflammable, It is made by Neumade Products Corporation. Postcard reference number E49. ELECTRIC HAND DRIER, page 32. Improved model of a semi-recessed electric hand dryer equipped with a new circuit-breaker. Announced by Chicago Hardware Foundry Company. Postcard reference number E50. IN-CAR SPEAKER COVERS, page 33. Flexible plastic covers for drive-in in-car speakers. Made by Central States Paper & Bag Company. Postcard reference number E5i. NEW CIRCULAR DIFFUSERS, page 34. New series of adjustable and non-adjustable circular diffusers in "Agitair" line of equipment. Announced by Air Devices, Inc. Postcard refer7 ence number E52. NYLON-VINYL VACUUM HOSE, page 33. Vacuum cleaner hose of vinyl-covered nylon for heavy-duty institutional service. Developed by Flexaust Company. Postcard number E53. For further information concerning products referred to on this page, write corresponding numbers and your name and address, in spaces provided on the postcard attached below, and mail. Card requires no addressing or postage. TO BETTER THEATRES Service Department: Please have literature, prices, etc., sent to me according to the following reference numbers in September 1954 issue — name THEATRE or CIRCUIT. STREET ADDRESS CITY .STATE.