Motion Picture Herald (Apr-Jun 1952)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1952
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Apr-Jun 1952)
Leaf #:
000201
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Allan Lane, above. Tim Holt at left receives his award from Morris Loewensfein, Oklahoma exhibitor leader. Dale Evans and Roy Rogers, obove. THE WESTERN WINNERS GET FAME AWARDS Charles Starrett, below. ATTESTING POPULARITY, Awards of Achievement make the rounds of the Western stars in Hollywood these days. The Awards are from Fame, annual roll call of leading stars, producers, directors and writers. They are certificates of popularity, actually; and they come with the blessing of the people who should know, the exhibitors, polled annually by Motion Picture Herald for Fame. Gene Autry, above. Rex Allen is at the right. It's Smiley Burnette, below. MOTION PICTURE HERALD, APRIL 19, 1952 39