Motion Picture Herald (Apr-Jun 1952)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1952
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Apr-Jun 1952)
Leaf #:
000437
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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Paramount, The Star Company, year after year sends the boxoffice the biggest marquee names whom exhibitors annually vote the industry’s top money-makers. Now we present a dozen fresh young personalities as your assurance that the new star talent, which is so vital to our business, is constantly being developed for you at the Paramount Studio... (Mats of this star lay-out are available. Write us for them.) ROMAN HOLIDAY, to be filmed here and in Italy by William Wyler, will introduce to screen audiences the sensational star of tbecurrent Broadway stage play, “Gigi” . . . Gene Barry WAR OF THE WORLDS, H. G. Wells’ science-fiction masterpiece, will give him an even more bigger role than he plays in “The Atomic City” or “Stalag 17”. . . Rosemary Clooney THE STARS ARE SINGING, a big musical in color by Technicolor, will be the first film for the recording star who clicked as the “Come On-A My House” girl . . . Joan Taylor THE SAVAGE, new frontier epic, gives Joan a big boost toward stardom. She will also be importantly featured with Bob Hope in “Military Policemen” . . . Tom Morton THE STARS ARE SINGING will present this romantic, rugged hero to movie fans. We predict that he’s got a great future as a leading boxoffice moneymaker . . . Mary Sinclair FILM DEBUT SOON in a Paramount picture to be announced shortly . . . for the girl who is unanimously considered the finest young actress yet to appear on TV. . .