Motion Picture Herald (Apr-Jun 1952)

Fax Issues Fruiters Far Videa Exhibitors who believe, as Twentieth Century-Fox does, that they may use television to aid their business, shortly will be given trailers for use on that medium. The service will be without charge. The company has begun making such trailers, one lasting one minute and the other 20 seconds, for its forthcoming “Kangaroo”, made in Technicolor in Australia. It will continue making such trailers for other pictures it deems suitable to advertise over television, Charles Einfeld, vice-president, announced in New York over the weekend. The only requirement an exhibitor must comply with is a schedule of stations he intends to use. The company will make the trailers in numbers sufficient to the demand. It stresses that continued production depends upon the response to its offer. It hopes its exhibitor customers will report on success of the new kind of advertising. The trailers are especially devised for television audiences. The longer one will be for regular spot advertising; the other for station “breaks.” The company will distribute them directly to the exhibitors. Legion Places Five Films in Class B Of 21 films reviewed this week. National Catholic Legion of Decency has found five which it terms morally objectionable in part for all. These are “Geisha Girl”, “Life of Donizetti”, (Italian) “Outlaw Women”, “The Lion And the Horse”, and “Loan Shark”. Placed in Class A, for adults, are “Beware. My Lovely”, “Maytime In Mayfair”, and “Wall of Death”, “High Noon”, “Without Warning”, ”Waco”, “Carbine Williams”, “Wings of Danger”. In Class A, for general patronage, are “Man From The Black Hills”, “Wild Stallion”, “The Atomic City”, “Barbed Wire”, “Rough, Tough West”, “Jour De Fete”, (French), “Kisenga, Man of Africa”, and “Wild Horse Ambush”. Mexican Exhibitors Close Houses Mexican Labor Day Mexico City had no motion picture theatres open May 1, Mexican Labor Day. Some 115 theatres closed, costing the theatre men an estimated $115,000. Exhibitors by law were allowed to open 3 :00 p.m. This would have permitted employees to parade. Fear of violence decided closings, however. House Kills Trust Bill The House Judiciary Committee last week killed a bill to allow plaintiffs in anti-trust actions to veto defendant’s motions to transfer cases to different courts. Presently, approval of such motions is the courts’ function. IN NEWSREELS MOVIETONE. NEWS, No. 37 — Supreme Court on steel seizure. Russians fire on French airliner. Oil industry strike. U. S. deports 268 aliens. Salt Lake City battles floods. Eisenhower in farewell tour. Glove fashions. MOVIETONE NEWS, No 38 — Truman tour of White House. Tokyo Reds riot. Wasp-Hobson rescue. Ike bids farewell to his G.I.’s. Apple blossom queen. Kentucky Derby. NEWS OF THE DAY, No. 271— Steel crisis. NATO troops fire last salute to Ike. French airliner shot up by Reds. Israel’s fourth birthday. Summer fashions. British horsemen in Olympic tryouts. Motorcycling. NEWS OF THE, DAY. No. 272^Jap Reds battle police. 61 saved from sea. Carrier crew aids children. American mother of 1952. Ike’s goodbye to G.I.’s in Germany. Kentucky Derby. PARAMOUNT NEWS, No. 74 — Red jets fire on French plane. Eisenhower farewell tour of Germany. Israel’s fourth birthday. Fashions for Main Street. Crisis in the steel industry. PARAMOUNT NEWS, No. 75— Reds riot in Tokyo. Chinese woman is American mother of 1952. British soccer cup final. 78th Kentucky Derby. TELENEWS DIGEST. No. 18-B — Steel case tests executive powers. Tragedy at sea. Soviet jet shoots airliner. General Eisenhower’s farewell in Germany. Baseball news. TELENEWS DIGEST, No. 19‘-A — White tiouse steel negotiations collapse. Ike sees Chancellor Adenauer. Japan’s first week of independence. UNIVERSAL NEWS, No. 557 — Supreme Court on steel crisis. News in brief: floods in France, fire in Indo-China, air raid drill in New Jersey. Sports: horseracing, partridge shoot. UNIVERSAL NEWS, No. 558 — Naval disaster. May Day. News in brief: U. S. S Antietam, Hill Gail wins Kentucky Derby. WARNER PATHE NEWS, No. 76— Ike bids troops farewell. NATO Council holds first Paris meeting. Plastic auto. “Big Bell” returns to Vienna. Fashions. Lion and horse at dinner. Motorcycling. WARNER PATHE NEWS, No. 77— Tokyo Reds riot. Tragic Navy collision. Mr. Truman shows the White House. Benjamin Reche+nilc Dies Benjamin Rechetnik, father of Sidney Rechetnik of the Warner Brothers home office publicity department, died in New York Tuesday. He was 67. Funeral services were held Wednesday at the Westminster Chapel in Brooklyn with burial at Mt. Lebanon Cemetery. Mr. Rechetnik is survived by his wife, Martha, his sons, Sidney and Joseph, a daughter, Mrs. Sarah Ellenbogen, and four grandchildren. Harold Loeb Harold Loeb, a veteran of over 40 years with Twentieth Century-Fox, died in Chicago May 4. He was 53 and had been suffering from a heart ailment. Mr. Loeb is survived by his wife, Catherine, a son, William, a daughter. Fern, and a brother and a grandson. Otto Franz Rhein-Schrading Otto Franz Rhein-Schrading, German actor, died April 30 in Milwaukee. On stage in the German language theatre, and in silent films, he was known as Otto Rhein. He played in old Essenay pictures. Maurice Alschuler Maurice Alschuler, 68, owner of the Vision theatre, Chicago, died at his home in Chicago May 4 at the age of 68. He is survived by his widow. Rose, a son, Frank and a daughter, Beatrice. Fred Crowe Fred Crowe, 73, manager of the Erlanger theatre, died in Chicago May 5. He is survived by a brother and a sister. The Erlanger has been a down-town legitimate theatre since 1938. Itahhins Replies Ou Trust Suit Virtually every other item in operation of theatres has increased in cost tremendously during the past 30 years, with the exception of trailers and accessories, Herman Robbins, president of National Screen Service, pointed out last week, in his New York headquarters, by way of comment on the Government’s anti-trust action naming his company and major distributors. Mr. Robbins noted that the main point raised by the Government’s New York antitrust division office was that “restraining” the flow of trailers and accessories “tends to increase admission prices to the public for a major medium of entertainment.” Said Mr. Robbins : “Everyone will recognize how incorrect this statement is. I am heartened by the immediate response of exhibitor organizations who hail National •Screen as a constructive advertising influence in the motion picture industry.” “Exhibitors, in recognition of our relationship, see only an injury to themselves and an injustice to us, in the present suit. ... We are confident that we will demonstrate that this suit is a misguided effort.” United Artists' Canadian District Becomes Division United Artists Canadian district has been expanded into a division, and Charles S. Chaplin has been made Canadian general manager. The district had been part of the Eastern division. The move is part of a general sales area realignment. United Artists now has three divisions, the one mentioned, an east-south, and a west, captained by Milton Cohen and James Velde, respectively. Screen Directors Guild Wins Wage Increases Raised minimum scales mark the agreement reached between the major studios and the Screen Directors Guild, meeting on revisions in the eight year contract signed in 1950. The raised minimums include a four week guarantee at $550 weekly, for westerns under $100,000; and a five and one half week guarantee at the same weekly salary for other features. HENRY R. ARIAS PURCHASING AGi:NT Foreign and Domestic Film Distribution 729 7th Ave., N. Y. 19, N. Y.. Circle 5-4574 Serving the Industry Since 1913. CABLE: Negotiations in Any Language. HENARIAS. N. Y. MOTION PICTURE HERALD, MAY 10, 1952 51