Motion Picture Herald (Apr-Jun 1952)

Record Details:

Title:
Motion Picture Herald
Date:
Apr-Jun 1952
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Apr-Jun 1952)
Leaf #:
000848
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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txttiittmmiuxtx: REGIONAL MEETING. The Milwaukee area assembly of showmen belonging to the Allied Independent Theatre Owners of Wisconsin. Standing, in left to right order, are Fred Lienhardt, Glarus Theatre, New Glarus; F. J. McWilliams, Portage and Home theatres. Portage; Fred Reeth, Warners' Capital, Madison; Floyd Albert, Strand, Mt. Horeb; and Norman Farrington, Fenway, Fennimore. Seated, Richard Kelly, Badger, Reedsburg; T. J. Watson, Blanchard, Blanchardville; G. G. Waller, Prairie, Sun Prairie; and J. H. Rupp, Middleton, Middleton. HOLLYWOOD'S IMPACT will be demonstrated again this fall when Monica Lewis, MGM singing star, will tour for the $1,000,000 advertising campaign of Burlington Mills' Cameo Stockings. "The most leg-o-genic girl in America" Is shown with hosiery division sales manager Howard Kaiser. She also will display a specially designed wardrobe of Burlington Fashion Fabrics. UP IN WINNIPEG, Canada, at the annual meeting of the Manitoba Motion Picture Exhibitors Association at which officers for the coming year were elected. In the front row are S. R. Miles, first vicepresident; M. Triller, past president; David Rothstein, president; K. Beach, secretary; and R. D. Hurwitz, treasurer. Second row, J. Todd, Morris; D. Carr, and W. McGregor. Gladstone; P. G. Low, Cartright; H. Bishop, S. Rosenblatt, H. Hurwitz, and P. Young. 10 MOTION PICTURE HERALD, JUNE 28, 1952