Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
00044
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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You Have To Took Tiff Cook had This attractive street ballyhoo in Toronto for "Dial M For Murder"— and there is another photograph which shows the front view on Yonge Street, but this is the exploitation side. You can take the rest for goodlooking. Lester Pollock, manager of Loew's theatre in Rochester, is always a great guy for special lobby stunts and tack cards on telephone poles. Here you see the very realistic cut-out of Frank Sinatra, in the lobby, and the very convincing pole card — Most Accidents Happen "Suddenly" — it's worth applause in this corner. Pictures To Get ideas Held over from last week's British picture page is this excellent ballyhoo idea from W. Peel Smith, manager of the Palace cinema, Southport, England, for the exploitation of Adelphi Films' picture, "What Every Woman Wants" — which is described as "a slice of life with the sauce on." Bill Burke's very fine ballyhoo in the lobby of the Capitol theatre, Brantford, Ontario, for upcoming fall attractions. It constitutes proper selling approach. WfflHU ■Oi/Sftut 5 Frank Graham, an exhibitor and subscriber to the Herald for 35 years, is the producer of "Challenge of the Wild" which had this exploitation at the Coliseum theatre, in Seattle. Square dancers step out for the world premiere of United Artists' "Jesse James' Women" at the Royal theatre, Jackson, Mississippi, to climax a solid week of parades, publicity and TV promotion. 44 MOTION PICTURE HERALD, OCTOBER 2, 1954