Motion Picture Herald (1954)

People pnJluctA by Carl H. Mos • • ® bio news on the vend front is Rowe’s purchase of Spacarb, now named Rowe Spacarb, Inc., a division of Rowe. The acquisition gives Rowe an even fuller line, including vend machines for •candy, ice cream, soft drinks, cigarets, milk, pastry, sandwiches and the Auto-Snack. According to Rowe prexy, Robert Z. Greene, former Spacarb officers, I. H. Houston and Robert K. Deutsch, will continue to hold important posts under the new set-up. e PERSONALS . . . Hearty congratulations to James A. Ryan, recently elected prexy of C. F. Simonin & Sons. Jim, for years one of the best known and loved figures in the theatre popcorn field, was previously Simonin’s v.p. of sales. . . . And hats off to Henry M. Winter, new exec. v.p. of Pepsi-Cola International. Already a director, Henry was formerly v.p. in charge of commercial operations. . . . And a bow to Peter Paul’s Edwin E. Dalton. Ed, assistant sales manager, has taken on the added duties of ad manager. He tells us that Mounds and Almond Joy are now the most heavily TVadvertised candy brands in the land. Also that the Mounds and Almond Joy wrappers have been pepped up for more eye-appeal. e POPCORN PRICES Sorry, but it looks like popcorn will be following the price trail of coffee and cocoa beans, according to a survey by J. J. Fitzgibbons, Jr., IPA prexy. Popcorn acreage planted in ’54 is only 50% to 55% that of ’53. And drought conditions in most growing states are accentuating the shortage, although there was a substantial crop carry-over from last year. Better give your requirements some thought right now. • BACK FOR NESTLE Nestle has renewed its sponsorship of the Jackie Gleason show over 100 CBS BETTER REFRESHMENT MERCHANDISING TV stations for Nescafe, reports Donald Cady, ad & merchandising v.p. “1 he show reaches 10,000,000 right at the biggest coffee break of the week, Saturday evening,” Don remarks, adding, “We couldn’t get a better moment, psychologically speaking.” But for second best, Don, how about Sunday a.m. for the Sat. nite hangovers? . . . And talking about liquids, Hoffman Beverages reveals that New Yorkers consume 200 per cent more soft drinks now than in ’44, with cola the leading choice. a You can sell as much candy in summer as in winter, according to Fanny Farmer’s prexy, John D. Hayes, reporting that his company set a new sales record this season and expects next summer to top it. Two responsible factors: (1) Government-industry research which solved wilting or graying under heat and humidity; (2) Heavy promotion. Do Better Refreshment Merchandisers need a stronger hint? • PEANUTS When New York’s Vim appliance store radio-advertised $189 refrigerators, adding “the payments are peanuts,” Ted Bazzini, who wholesales ’em, showed up with ten 100-lb. bags worth $200. He got the ice box ! ■ The house is packed for A ^ ir pfefe Ban I SENSATIONAL NESTLE'S CRUNCH BAR The all-out favorite of the fans — that milk chocolate bar with the crunchy goodness. NESTLE'S NEW COCONUT BAR Another Nestle winner — rich milk chocolate, with shredded coconut, for delicious, delightful eating. *»nen "•ink ofZe r* olate tk hoc‘ l ' "••• two bor* rate high. lOf Crunch, Milk, Almond and Coconut available coast-to-coast — 5< Crunch, Milk and Almond available except on West Coast. All sizes packed TOO bars per case. See your Nestle Representative or write for more details to THE NESTLE COMPANY, INC. 2 William St., White Plains, N. Y. 3-R James A. Ryan