Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
00052
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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K New Faces for the Candy Cases Henry Heide, Inc.'s "Darling Creams" have been dressed up in this brand new cello window package. The 12ounce package combines golden yellow and watermelon pink colors to blend with the soft pastel shades of the candy. The traditional red Heide diamond is on the box. Just as the introduction and exploitation of new screen personalities helps at the boxoffice, so the addition of new candy products can be used to boost sales at the snack stand. Attractively displayed, the new faces wifi lend interest to the old familiar members of the candy community. And who knows? Maybe one of the new brands will soon become an old standby. New from Hollywood Brands, Inc., makers of "Butter-nut" and "Milk Shake" bars is the "Big Time" (above). It is a 2-ounce bar consisting of a chocolate flavored nougat with peanuts, covered with Hollywood's rich milk coating. Returning to candy stands this fall after an absence of several years will be the Paul F. Beich Company's "Maple Whiz (left). A companion to the vanillaflavored "Whiz," it is available in 24-count or 100-count vending pack. "The Brach Mint Bar" (above) made by E. J. Brach & Sons, Chicago, has a dark sweet chocolate coating with a mint-flavored cream fondant center. It wei ghs I 3/16 ounces, and the average size of a wrapped bar is 4 9/16 by I 7/16 by 11/16 inches. The company has also introduced a new package called "Brach Bullies," consisting of a seven-section chewy caramel-nougat bar. "Hawaiian Fudge” ( right) is a new dimesize bar recently introduced by the Euclid Candy Company, San Francisco. Approximately 3 ounces in weight, it is packed in chocolate, vanilla or assorted flavors. Another recent addition to the Euclid Candy Company's line is the "Pecan Roll" (left). It is also a dime-size bar and comes wrapped in cellophane, outlined in yellow. 4-R MOTION PICTURE HERALD, OCTOBER 2, 1954