Motion Picture Herald (1954)

Merchandise Mart ★ news of products for the theatre refreshment service and their manufacturers Rowe Corporation Buys Spacarb Drink Units the rowe Corporation, world’s largest manufacturer and operator of automatic merchandising machines, has purchased the principal assets of Spacarb, Inc., the country’s oldest automatic cup drink machine manufacturer, according to an announcement by Rowe Corporation President Robert Z. Greene. Spacarb, Inc., is being liquidated and a new Rowe division — Rowe Spacarb, Inc., Division of Rowe Manufacturing Company, Inc. — formed to continue the manufacture and marketing of the complete Spacarb line of multi-flavor cup drink dispensers, as well as the “Auto-Snak” common front for “automatic cafeterias.” Mr. Greene stated that among key Spacarb personnel who will be retained by the new Rowe division are I. Hayne Houston, president of Spacarb, Inc., since 1946, as Division President and Robert K. Deutsch, Spacarb treasurer, as vice president. All other executive offices will be filled by Rowe officers and the new division will operate under the general supervision of Rowe Manufacturing Company, Inc. The purchase agreement, approved by Spacarb, Inc., stockholders, provides for acquisition by Rowe of Spacarb machinery, inventories, equipment, copyrights and patents — including the basic patent for Spacarb’s exclusive mix-a-drink feature, which permits the consumer to combine flavors at will in the vending machine. Other Spacarb assets are being liquidated and, under' the purchase agreement, total liquidating dividends of $2 will be paid on each of the outstanding 164,445 Spacarb, Inc., shares. The Rowe Corporation, with assets of $12,500,000, in addition to its manufacturing and sales organization is the parent body of some 40 subsidiary companies which operate thousands of vending machines across the country. Production of the NOW! A New Merchandising Service from Manley for Users of Manley Machines, Merchandise and Methods Your own experience in the theater business has shown you that the key to greater profits is promotion. Here, now, is the answer to your point-of-sales merchandising problems in your concession. The new Manley Merchandising Service provides Manley Supply customers with point of purchase merchandising material on a yearly basis, at no cost! Keyed to seasonal themes, the Manley promotional material will stimulate buying of popcorn and other items at your concessions. Included is appropriate material for use at Christmas, Easter, July 4th and Halloween. Here is a service keyed to your needs . . . designed to build extra sales . . . and at no cost to you! Act Now! Begin your promotion program with the attractive new Christmas material from Manley. You can enjoy all the advantages of this new, profit producing service if you use these Manley products: machines, popcorn, seasoning, salt and containers. Write direct today, or call your Manley representative and get the full story on the Manley Merchandising Service. Manley, Inc., Dept. MPH-1054, 1920 Wyandotte Street, Kansas City 8, Missouri. Nationally Advertised HENRY HEIDE, INC. • NEW YORK, N.Y. NEW REFRESHMENT TRAILER TELLS A STORY The scene above shows the cast of characters In a new cartoon trailer in color called "The Perils of Lurine," produced by the Pepsi-Cola Company to boost snack bar sales in theatres. Unlike many such films, this one has a plot and runs for almost two minutes. Already seen by some of the country's leading theatre refreshment operators, the trailer has been highly commended, according to the company. It is available through Pepsi-Cola's Theatre Sales Division. BETTER REFRESHMENT MERCHANDISING 5-R