Motion Picture Herald (1954)

Rowe Spacarb machines will continue at Stamford, with all other Rowe machines being produced at the company’s Whippany, N. J. plant. The acquisition of Spacarb gives Rowe a complete and varied group of automatic merchandising machines. Vending machines already being manufactured by Rowe include its cigarette vendors — descendants of the first practical cigarette vending machine invented by the late William H. Rowe— as well as automatic packaged milk dispensers and candy, sandwich, pastry and ice cream vendors. Photo and Features of New Cretors' Machine following the close of a contest held among theatre men to select a name for the new Cretors popcorn machine, the company has released a photograph of the unit (shown herewith) and details of its construction. During the period of the contest the new machine, which was designed for Cretors by Raymond Loewy Associates, was on view at the company’s distributors’ showrooms all over the country. Among the unusual features of the new machine are the sidewalls of the cabinet, which are of one-piece armorply construction. They are finished in a special shade of red developed by Mr. Loewy. The front of the machine is framed in a triple-plated, mirror-finish steel frame. This frame is first plated with copper, then nickel, and finally with chrome to give it a hard, gleaming finish with a deep lustre. The front panel is studded with perforations and finished in white enamel. A concealed light at the waist of the machine shines downward on the perforated panel. The top consists of two Lucite sections, the lower one white for easier transmission of light downward into the popper case and the upper half a “buttery” yellow. Production features include Cretors’ champion 18-ounce steel kettle with replaceable heating elements; a 4-cubic foot stainless steel elevator well that holds the equivalent of 130 ten-cent boxes of popped corn beneath the level of the popper case ; Cretors’ automatic push-button seasoning pump ; and forced-air heat circulation designed to keep the popped corn hot, fresh, and crisp regardless of atmospheric moisture. Popper case doors are of tempered glass and feature new magnetic catches which hold the doors in the closed position without the aid of mechanical fasteners. A stainless steel drop shelf with magnetic catches is also provided on the working side of the machine. All controls except the elevator crank are conveniently grouped at eye level in the Lucite top, and each switch is plainly identified. Better Refreshment Merchandising Advertisers' Index and Inquiry Coupon ADVERTISERS’ PAGE AND REFERENCE NUMBERS: • If the service available through the coupon below is preferred for obtaining fur ther information concerning products advertised, those of interest may be indicated simply by writing in the Reference Number given in the first column of the listing Inumbers in right hand column indicate pages on which advertisements appear!. Ref. No. Page No. 1 THE COCA-COLA COMPANY. . I-A 2 DAD'S ROOT BEER COMPANY 2-R 3 — HENRY HEIDE, INC 5-R A — MANLEY INC. 5-R 5 — THE NESTLE COMPANY, INC 3-R REFERENCES FOR ADDITIONAL INQUIRY: • Classes of products on which information is desired may also be indicated in the coupon by the number preceding the item in the following list: 100 — Beverage dispensers, coin 115 — Gum machines 101 — Beverage dispensers, counter 116 — Ice cream cabinets 102 — Butter dispensers 1 17— Mixers, malteds, etc. 103 — Candy bars 118 — Popcorn, raw 104 — Candy Specialties 1 19 — Popcorn machines 105 — Candy machines 120 — Popcorn warmers 106 — Cash drawers 121 — Popping oils 107 — Cigarette machines 122 — Scales, coin-operated 1 08 — Coffee-makers 123 — Soda fountains 109 — Custard freezers 124 — Soft drinks, bottle 110 — Films, snack bar adv. 125 — Soft drinks, syrup 1 1 1 — Food specialties 1 26 — Showcases 112 — French fryers 127 — Vending carts 113 — Gum, chewing 128 — Warmers, buns, etc. INQUIRY COUPON To BETTER REFRESHMENT MERCHANDISING Department: Motion Picture Herald, 1270 Sixth Avenue, New York 20, N. Y. I am interested in products as indicated by the reference numbers written In below, and would like to receive literature concerning them. Name .Theatre Address 6-R MOTION PICTURE HERALD, OCTOBER 2, 1954