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Announcing the Hew
WAGNER NEVIOL FLUORESCENT PLASTIC CHANGEABLE COPY LETTERS
NEVIOL U. S. PAT. NO. 2486859. OTHER PATENTS PENDING.
REVOLUTIONARY! ENTIRELY DIFFERENT!
Formed in clear plastic and processed with a newly developed and patented process fluorescent material, each of these letters, by the use of "black light” becomes a separate, actual light source not dependent on transmitted visible light or the translucence of the sign face. They Create Colored Light Rather than Lighted Color.
UNBELIEVABLE BRILLIANCE AND DISTANT READABILITY WITHOUT GLARE
The extreme brightness and strikingly DIFFERENT colors, impossible with other letters, make them especially ideal for installations which are "hedged in” by an abundance of competing light. They are also unusually effective by natural daylight.
THE ONLY THIRD-DIMENSIONAL ILLUMINATED LETTERS EVER MADE!
The black light affords a uniformity of illumination of every letter virtually impossible with previous types of lighting.
GUARANTEED LONG LIFE
Not to be confused with letters which employed fluorescent materials which were front illuminated and exposed to the sun, these new letters are processed on the back and will not pass the ultra-violet rays of the sun. They are accordingly extremely fade-resistant.
ADAPTABLE TO ALL WAGNER FRAMES
The letters are slotted for wind-proof mounting and may be used with economical modification on existing Wagner display frames.
YOU HAVE TO SEE THEM TO BELIEVE
See Wagner Neviol Fluorescent Letters demonstrated at the big TESMA-TEDA-TOA-IPA equipment show October 31 — November 4, Conrad Hilton Hotel, Chicago. Be first to take advantage of this great development. Write, wire, or phone for further details and prices NOW!
WAGNER SIGN SERVICE, INC.
218 S. HOYNE AVENUE CHICAGO 12, ILLINOIS
BETTER THEATRES SECTION