Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
00068
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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GARDEN or EVIL OAKY COOPER SUSAN HAYWARD CINEMASCOPE OUTCAST JOHN DEREK Describing and picturing the new 1100-car Somerville (N. J.) drive-in recently opened by Harry Appleman and constructed from plans by John Cr Drew Eberson, N. Y. A Drive-In Deluxe With a 120Foot Screen PICTURED BY FLOYD STONE, STAFF PHOTOGRAPHER The th ree views above show the entrance and exit drives at the highway, the attraction and name sign located there (its location marks the exit drive); and the ticket booths serving tour lanes at a point 300 feet from the highway. The tour lanes lead into a roadway 50 feet wide spanning the rear of the ramp area, then turning to feed the ramps from the right. September added another drive-in to the outdoor theatres serving the densely populated industrial-resortsuburban area of New Jersey that lies within 50 miles or so of New York City, in the Somerville drive-in on U. S. Route 22, a few miles west of the village from which it takes its name. Upwards of a dozen outdoor theatres are in the area, all of them above average in capacity and facilities. But even among these the Somerville, which is a new operation of Harry Appleman of Brooklyn, N. Y., is distinguished, by general construction and finish as well as by provision from the outset for wide-screen presentation on a screen 120 feet wide. With a 1100-car capacity, the Somerville covers about 12 acres immediately off Highway 22, one of the newest four-lane roads forming New Jersey’s expanding network 14 MOTION PICTURE HERALD, OCTOBER 2, 1954