Motion Picture Herald (1954)

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of thruways. At the highway, the entrance and the exit drive adjoin each other, feeding from and into the inside highway lane. The entrance drive curves to the ticket booths a distance of 300 feet, and continues across the rear of the last ramp, where it is 50 feet wide, to a distance of 550 feet before turning along the right side of the ramps, thus providing a total of 850 feet, with at least two lanes available, for absorption of cars from the highway. The exit drive extends from the left side of the ramps, curving inward 350 feet measured from last ramp to highway. Between the outer entrance and exit drives lies a small parking area opening upon both drives, primarily for employees’ cars, but available for emergency storage or taking out of an entrance lane some patron’s car if a situation requiring that developed. All drive and ramp area is black-topped, and traffic lanes and spaces are neatly edged with low rustic log fencing painted white, while white picket and slat fencing is used to demarcate other areas. The theatre is announced to the motorist by a structure at the highway with a vertical name sign leaning toward the road, associated with a double-faced Adler attraction panel of regular theatre backlight type. Two ticket booths serving four entering lanes are aluminum on steel and wood frames, with steel deck roof forming a canopy over the lanes, the facing of which is lighted with neon. The 1100-odd parking spaces are distributed through sixteen ramps. All ramps are spaced 39 feet, beginning at the first tier, which is 125 feet from the screen. Speaker posts (which are wired for heaters) are spaced 18 feer apart. General service and projection facilities are housed in separate buildings, with the former placing the refreshment stand and restrooms at the center of the parking area (between ramps 7 and 9), and the projection structure locating the lenses at 550 feet from the screen, the distance calculated on the basis of picture size to allow the most efficient selection of lens focal lengths. For both CinemaScope and non-anamorphic prints, lens of 4-inch barrels are used, in 5^-inch focal length for CinemaScope, and 7-inch for standard. SCREEN AND PROJECTION The screen tower is an all-steel structure by the Drive-In Equipment Manufacturing Company of Kansas City, with total picture area of 120 x 50 feet. CinemaScope productions are spilled off sides and bottom, leav General view of the ramp area, the sixteen ramps of which extend within an angle of 42 degrees from the center of the tower, which is pictured below from extreme right. ing an upper panel unlighted, and non-anamorphic pictures are projected in an aspect ratio of 85 x 50 feet, spilled top and bottom. The steel plate screen area is surfaced with Raytone “white paint. ( Continued on page 18) The projection building is located at about the twelfth ramp, with lenses 550 feet from the screen. Construction is of concrete block with a steel ro of. Cin emaScope pictures are projected the full width of the screen, the others to full height and 85 feet wide. Lamps (see interior view) are National "Excelite" using I I mm positives and operated at 135 amperes. Projectors, and all sound equipment, are Simplex. The screen surface is "white" coated with Raytone paint. BETTER THEATRES SECTION 15