Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
00073
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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77 THE THEATRE SUPPLY MART a Index to Products Advertised & Described in this Issue, with • Dealer Directory • Convenient inquiry postcard Firms are numbered for easy identification in using postcard. Dealer Indications refer to listing on following page. ADVERTISERS NOTE: See small type under advertiser's name for proper reference number where more than one kind of product is advertised. Reference Adv. Number Page 1 — Adler Silhouette Letter Co 26 Changeable letter signs: Front-lighted panels for drive-ins (IA), back-lighted panels (IB), and changeable letters (1C). All dealers. 2 — Altec Corporation 24 Sound equipmen and maintenance service. 3 — American Seating Co 26 Auditorium chairs. NTS and direct. 4 Ashcraft Mfg. Co., C. S 22 Projection arc lamps. Unafiiliated dealers. 5 — Ballantyne Co 8, 9 Drive-in plan and equipment package (5A). sound and projection equipment package (S). Dealers 3, 8. 10, 18. 21, 22, 23. 37, 39, 44, 57, 66, 69, 75, 79, 89, 91, 96, 98, 102, 103, 110, 113, 121, 127. 131. 6 — Bausch & Lomb Optical Co 5, 18 Projection lenses. Direct, branches and dealers In all major cities. 7 — Bodde Screen Co 25 Projection screens. Direct. 8 — Carbons, Inc 28 Projection carbons. Franchise dealers. 9 — Century Projector Corp 24 Projectors (9A), sound equipment (9B). Unaffiliated dealers. 10 — F & Y Building Service, The 40 Architectural design and building service. 11 — Fairchild Recording Equipment Corp.... 3 Sound equipment. Direct. 12 — First-American Products, Inc 27 In-car speakers (I2A), wide screen frames (I2B), drive-in directional signs (I2C), auditorium speakers ( 1 2D ). Unafhliated dealers. 13 — Griggs Equipment Co 24, 36 Auditorium chairs. Direct. 14 — Helmco, Inc 24 Butter dispensers (I4A), fountainette units (I4B), chocolate dispensers (140, sandwich bars (I4D). Direct. 15 — Heyer-Shulti, Inc 23 Metal projection arc reflectors. All Healers. 16 — Heywood-Wakefield Co 10 Auditorium chairs. Branches and unaffiliated dealers. 17 — Ideal Seating Co 26 Auditorium chairs. Unafiiliated dealers. Complete projection and sound equipment. NTS. 19 — Irwin Seating Co 24 Auditorium chairs. Unaffiliated dealers. 20 — Koiled-Kords, Inc 32 Self-coiling cords for in-car speakers. All dealers. 21 — LaVezzi Machine Works 23 Cinemascope conversion kits. All dealers. 22 — Magnasync Mfg. Co., Ltd 25 Seund equipment direct. 23 — Motiograph, Inc 24 Sound equipment (23A), in-car speakers (23B), motor-generators (23C). Unaffiiated dealers. 24 — National Super Service Co 23 Vacuum cleaners. All dealers. 25 — National Theatre Supply 4, 6 Distributors. 26 — Norpat Sales, Inc 36 Rectifiers. Direct. 27 — Pembrex Theatre Supply 38 Distributors. 28 — Pepsi-Cola Co 24 Soft drinks. Branches in principal cities. Reference Adv. Number Page 29 — Perkins Electric Co., Ltd 26 Distributors. 30 — Projection Optics Co 33 Projection lenses. Distributor: Raytone Screen Corp. 31 — Pullman Vacuum Cleaner Corp 39 Vacuum cleaners. Direct. 32 — Radiant Mfg. Co 31 Projection lenses. Direct. 33 — Radio Corp. of America 17, 24 Projection screens. Dealers marked *. 34 — Raytone Screen Corp 35, 36 Projection screens (34A), drive-in screen paint (34B) , screen brushes (340. Unaffiliated dealers. 35 — RCA Service Co 32 Projection and sound equipment maintenance service. 36 — Robin, Inc., J. E 34 Rectifiers (36A), motor-generators (36B), projection screens (360, projection lenses (36D). Direct. 37 — S. O. S. Cinema Supply Corp 26 Distributors. 38 — Strong Electric Corp.* 29 Projection arc lamps. Dealers I, 2, 3, 4, 7, 8, 9, 10, 14. 15, 19, 21. 22, 23. 24. 26. 27, 28, 29, 30, 32, 34. 36. 37. 38. 39, 41. 46, 43. 45, 46. 48. 49. 50, 51. 52, 54 , 55. 56, 57. 58. 59 . 60 , 61, 63 , 64. 66, 67, 69. 71. 74, 75. 76, 77. 78, 79, 80. 83. 84. 85, 89, 90, 91. 95. 96. 97. 101. 102, 103, 104. 105. 106, 107, 108, 110, III. 112. 113, 114, 115, 118. 120. 121, 123, 127, 128. 129, 130, 131. 39 — Theatre Seat Service Co. 38 Auditorium chair rehabilitation service. 40 — Vallen, Inc 22 Curtain tracks (40A). curtain controls (40B). Direct. 41 — Wagner Sign Service. Inc 7 Changeable letter signs: Front lighted panels for drive-ins (41 A), back-lighted panels (41 B). and changeable letters (4IC). Dealers I, 8, 10, 14, 15, 16. 17, 19, 23, 24, 25. 26. 27. 28, 30, 31, 32, 34. 36. 37. 38, 42. 44, 45, 46, 52, 54. 57. 58. 60, 61, 64, 66, 67, 68, 69. 71, 72. 73, 74, 77, 78. 79. 83, 85, 86. 89, 90, 96. 98. 99, 102, 104, 106, 107, III, 112, . 115, 116, 118, 121, 123, 128, 129 and NTS Detroit branch. 42 — Westrex Corp 23 Foreign distributors. 43 — Whitney Blake Co., The 25 Non-conduit speaker system cable for drive-ln theatres. Distributors: Graybar Electric Corp. 44 — Williams Screen Co 26 Projection screens. Direct. EDITORIALLY . . . FLOU RESCENT LETTERS, page 21. Changeable copy letters made of clear plastic and processed with a newly developed flourescent material by Wagner Sign Service, Inc. Postcard reference number 4IA. ELECTRIC HAND DRYER, page 21. New electric hand dryer equipped with a built-in GE deodorizing system made by the American Dryer Corporation. Postcard reference number E45. PORTABLE SHAMPOO UNIT, page 21. New lightweight portable machine for shampooing upholstery and stair carpeting; hand-sized unit weighing 6 pounds. Marketed by the Multi-Clean Products Company. Postcard reference number E46. FIBERGLAS ACOUSTICAL TILE, page 22. New form of Fiberglas acoustical tile with grooved face to reflect light in varying ways and provide the illusion of changes in its pattern. Introduced by Owens-Corning Fiberglas Corporation. Postcard reference number E47. NEW t/ 1.7 LENSES, page 23. Two new projection lenses with a speed of f/1.7, available in focal lengths from 2 to 4 inches inclusive in quarter-inch steps, added to "Super Snaplite" line of Kollmorgen Optical Corporation. Postcard reference number E48. SMALL LOCKER UNITS, page 25. Locker racks for storage of employees' apparel and valuables, available in capacities ranging from 15 to 38 locker openings. Made by Precision Equipment Company. Postcard reference number E49. For further information concerning products referred to on this page , write corresponding numbers and your name and address, in spaces provided on the postcard attached below, and mail. Card requires no addressing or postage. TO BETTER THEATRES Service Department: Please have literature, prices, etc., sent to me according to the following reference numbers in October 1954 issue — NAME THEATRE or CIRCUIT. STREET ADDRESS on STATE,