Motion Picture Herald (1954)

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about Products ★ news and views of the market and its sources of supply Flourescent Letters For Changeable Copy changeable copy letters made of clear plastic and processed with a newly developed flourescent material have been announced by Wagner Sign Service, Inc., Chicago. The newly developed letters will he exhibited for the first time at the TESMA-TOA trade show later this month. The letters are trade-named “Glo-Flo.” Through the use of black light, it is explained, each letter becomes a separate, actual light source not dependent on transmitted visible lieht or the translucence of the sign face. They thus “create colored light rather than lighted color,” it is pointed out. Among the advantages of the new letters, according to the manufacturer, is that their extreme brightness helps considerably where the theatre sign must compete with other lighting in the area. In addition the black light system of activation is said to afford a uniformity of illumination for every letter. The letters are slotted for wind-proof mounting and may be used with slight modification on all existing Wagner display frames. Literature can be secured by writing the company (218 South Hoyne Avenue) . Electric Hand Dryer With Deodorizing Unit an electric hand dryer equipped with a built-in General Electric deodorizing system has been marketed by the American Dryer Corporation, Philadelphia. Designated “Model SA-10,” the unit is mounted on the wall and occupies a space of 13 by W/, by 6J/2 inches. It is finished in white porcelain enamel with chromeplated exterior fittings. The new dryer is designed to provide instantaneous hot air at the touch of a button and shut off automatically after a 40-second cycle. The nozzle revolves on a full 360° cycle for dry. Portable Machine To Wash Furnishings A new lightweight portable machine designed for shampooing upholstery and stair carpeting, as well as automobile and other vehicle interiors, has been marketed by the Multi-Clean Products Company, St. Paul, Minn. Trade-named the “Professional,” the machine is a hand-sized power unit weigh1 ing 6 pounds. It is equipped with nylon bristles, which according to the m: nufacturer, provide a “firm but gentle shampooing action to make it safe for the mo t delicate fabrics.” The machine also is said to maneuver in awkward corners where even hand cleaning is difficult. Other features include a special pump built into the cleaning unit and designed to give an accurate control of the solution GRIGGS' CHAIRS SELECTED FOR NEW STATE THEATRE IN PECOS, TEXAS In choosing furnishings for the new State theatre in Pecos, Tex., executives of Frontier Theatres, Dallas, selected Griggs’ "push-back" auditorium chairs for both the main floor and balcony, which seat 1,050 in all. The Griggs Equipment Company, Belton, Tex., recently acquired the manufacturing and sales rights to the "push-back" chair from the Kroehler Manufacturing Company. The State Theatre's grand opening was held June 30th. BETTER THEATRES SECTION 2!