Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
00078
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 28, 2024
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CHICAGO Oct. 31 Noy. 4 £ee tfcu at the “Trade £keu>! Ultra Modern Projectors Stereo and Optical Sound Water cooled mechanisms BOOTH 109 CENTURY PROJECTOR CORP. New York 19, New York The Light refreshment ^ — rnrn osaapiJ PROJECTORS STEREOPHONIC SOUND IN-CAR SPEAKERS MOTOR-GENERATORS Booths 60 61 62 GRIGGS EQUIPMENT COMPANY Theatre Seating. Push Back chairs. Booths 21-22 SEATING FAMOUS FOR THAT "NECK TO KNEE COMFORT'' BOOTH NO. 72 ALTEC Specialists in Motion Picture Sound Booths 104-105 BOOTHS 126-127-128 129-130 MINUT BUN SANDWICH BARS BUTTER DISPENSERS FOUNTAINETTE UNITS CHOCOLATE DISPENSERS BOOTH 138 24 MOTION PICTURE HERALD, OCTOBER 2, 1954