Motion Picture Herald (1954)

WHATS AND WHERES OF THE 1954 TRADE SHOW The Event: The 1954 exposition of theatre equipment and supplies conducted by the Theatre Equipment And Supply Manufacturers Association (Tesma) and co-sponsored by the Theatre Owners Association. Tesma, TO A and the Theatre Equipment Dealers Association will hold their annual conventions concurrently, and at the same time and place the International Popcorn Association will conduct its own annual equipment and merchandise exhibit in space adjoining the theatre trade show. The Place: Chicago’s Conrad Hilton Hotel. The Dates: October 31st through November 4th. The theatre exhibits will occupy a huge area of the main exposition hall of the hotel. Opposite them, immediately off the entrance foyer which leads to both sections, will be the IP A exhibits. The latter will embrace all phases of refreshment vending with booths arranged along aisles dubbed/ Popcorn Plaza, Soft Drink Turnpike, Candy Lane, Hot Dog Drive, Ice Cream Circle. Tesma will have 144 booths, and IPA exhibits will add 5 0 more of interest to theatre operators and their executive staffs. This is substantially twice as many as any previous American trade fair related to motion picture exhibition. Entrance to either group of exhibits is entirely free to theatre operators and their staff members. Membership in any of the convening associations is not necessary. Registration for a convention is not required of any theatre person for the purpose of attending the Tesma and IPA trade shows. fpmmsmi { Si1 ^ HIM 1ICOIOII SOUND SYSTEM THEATRE SOUND SYSTEMS PRODUCTION FILM RECORDERS BOOTHS #24 & 25 is not a problem, while the // 1.7X lens is for use in projectors where the lens mount encroaches on the light path when short Kollmorgen F/I.7X lens focal length lenses are used, it is pointed out. When the lenses are used as recommended with either old or new projectors, no changes are said to be necessary in the lamp house or projector mechanism equipment. • NEW HUMIDITY CONTROLLER The new “Bendix-Friez Automatic Humidistat Control,” designed to operated electrically powered humidifiers and dehumidifiers up to 1/6 h.p., is now being marketed by the Abbeon Supply Company, Jamaica, L. I., N. Y. The company states that the control is very easily installed, simply being hung on the wall and plugged into a wall outlet. When the instrument is used with dehumidifiers and the moisture content of the air rises above the set level, the control turns on the dehumidifier, it is pointed out. When the moisture content of the air drops below the set level, the control turns off the dehumidifier. When specified for use with humidifiers, it works on the opposite cycle again, turning the units off and on as required, the manufacturer states. • SMALL LOCKER UNITS New locker racks for compact storage of employees’ approval and valuables have been marketed by the Precision Equipment Company, Chicago. Trade-named “LockR-Racks,” the units consist of steel box lockers for hats, purses, etc., and an iron pipe rod for coats. They are available in capacities ranging from 15 to 38 locker openings. The box lockers are 10 inches wide by 10 inches high and 18 inches deep and include number plates and padlock attachments. Built-in flat key locks are available for these lockers at an additional charge. NEW FIELD SERVICE CHIEF Charles Vonesh has been named to head the field service department of Motiograph, Inc., Chicago. He succeeds J. W. Huckle For LONG, EFFICIENT speaker performance TELESEAL® the wite that's BUILT to be botied! Don't bury wire that wasn’t designed to be buried. It’s expensive to dig up! Take a look at TELESEAL and you’ll see why it lasts so long underground: PLUS Tough, weather resistant neoprene jacket capable of being buried directly in the ground without damage from moisture and chemical action in the soil. THAT’S TELESEAL — the wire that is built specifically for direct burial in the ground . . . the high quality wire that will give you efficient, dependable service for years. For your drive-in, order TELESEAL by name from your theatre supply house. Be sure to visit us in Booth f 37 at the TESMA-TEDA-TOA-IPA trade show. WHITNEY BLAKE CO. Well Built Wires Since 1 899 NEW HAVEN 14, CONN. BETTER THEATRES SECTION 25