Motion Picture Herald (1954)

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MISTER JONES HAS A PLAN (Continued from page 16) about like you would a horse. We took about nine minutes one day and showed him a proposition where a him company, who hadn’t furnished three good grossing pictures in the last five years, was asking 50% for one they slipped up on and made good. We asked him what he thought. He just sort of whinnied and snorted and said, “Looks to me like anybody, including you, would be able to see that that deal is all one-sided.” We thought then that we had the makings of a messiah there. But messiahs in horse collars wouldn’t look very good around the banquet tables. So the job is still open. And somebody better step up and qualify pretty doggone quick. Me and a lot of my friends sure need to get messiahed soon ! WAGNER MATERIALS FOR NEW DRIVE-IN PANEL *5? DRIVE IN ^uttinti LIZ TAYLOR ::A ZASSM&n HAPSODY STERLING HAYDEN _ JOY PAGE rlGHTER . Attaci ☆☆☆☆☆☆☆☆☆☆ This new double-faced attraction panel at the Starlite drive-in theatre, Rochester, N. Y., employs Wagner frames and glass and plastic letters, the latter being 17-inch green and 10-inch red. The panel measures 57 inches high by 25 feet, 4-l/j inches long and was fabricated and erected by the Empire Neon Company, Rochester. DEAL A DIRECT and J save! |i sx%)' /W0REK : BACK , ' ,/}U0NT&-' FOR INDOOR THEATRES M Auditorium SIDE-WALL SPEAKERS for STEREOPHONIC SOUND 12-inch, 14-watt speaker, superbly engineered and unsurpassed in sound quality. In handsome acoustically-treated cabinet 16" x 16" x 8’^" Alnico V 10-ounce magnet with line-to-voice-coil matching transformer. Couples to any theatre sound system. List $32.50, less 10% for cash with order, only $29.95 “Adjust-A-Curve” WIDE-ARC SCREEN FRAMES for any aspect ratio . . . many exclusive superior features I You get precisely the tilt you want easily and quickly, with accurate curvature setting at all points across the entire arc. Can also be used flat. Ask tis for price quotation on your requirements ! FOR DRIVE-IN THEATRES “THE CHIEF” In-Car Speaker Absolutely nothing finer in tone quality, appearance, materials or workmanship! Exclusive features make it a standout over others at far higher prices! Beautifully finished cast aluminum housings, superior volume control and many other advantages. ORDER ONE! See it . . . Try it! Single 3'/2" speaker with straight cord lists at $4.95. With 10% off for cash with order it’s only $4.46 Set of 2, with junction box, cash with order . $14.36 All orders shipped immediately I cheapest way unless you specify otherwise) shipping charges collect. j MANY OTHER GREAT VALUES in Lights, Directional Signs, Screen Towers, Screen Paints, Refreshment Counters and Equipment, Etc. GUARANTEED QUALITY — BIG SAVINGS! Write for Complete Catalog and Bargain Prices Today. rVu A i?: Tirsi •American Whocfa 1717 Wyandotte St., Kansas City 8, Mo. ” Phone: BA 6 d. trie. 6882 SEND FOR FREE CATALOG AND VALUABLE PORTFOLIO-FILE COVERING ALL THEATRE SUBJECTS! BETTER THEATRES SECTION 27