Motion Picture Herald (1954)
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FILM BUYERS RATING
Film buyers of independent circuits in the U. S. rate current product on the basis of its performance in their theatres. This report covers 106 attractions, 4,314 playdates.
Titles run alphabetically. Numerals refer to the number of engagements on each attraction reported. The tabulation is cumulative. Dagger (t) denotes attractions published for the first time. Asterisk (*) indicates attractions which are listed for the last time.
EX means Excellent; A A — Above Average; AV — Average; BA — Below Average; PR — Poor.
EX AA AV BA PR
About Mrs. Leslie (Par.)
*Act of Love (U.A.)
Adventures of Robinson Crusoe (U.A.) Apache (U.A.)
3 8 20 14
18 5-2
5 12 6 8 2
*Bait (Col.)
Beat the Devil (U.A.)
Black Horse Canyon (U-l) . . . .
Black Shield of Falworth, The (U-l) Bowery Boys Meet the Monster (A. A.)
Broken Lance { 20thFox ) .
(Bullet is Waiting, A (Col.)
I 2 5 5
19 2 3 16 18
I II 27 15 2
3 6 1
2 4 I
20 6 4
3 2 I
Caine Mutiny, The (Col.)
Captain Kidd and the Slave Girl (U.A.) Carnival Story, The (RKO)
Casanova’s Big Night (Par.)
Conquest of Mt. Everest (U.A.) Creature from the Black Lagoon (U-l) Crime Wave (W.B.).
Dangerous Mission (RKO)
Dawn at Socorro (U-l) ......
Demetrius and the Gladiators ( 20thFox ) Dial M for Murder (W.B.)
Dragnet (W.B.)
Drive a Crooked Road (Col.)
Drums Across the River (U-l).
Duel in the Jungle (W.B.)
Duel in the Sun (SRO reissue)
18 6 I
2 I
7
27
26
26
_
3
10
29
1
1
5
6
27
33
14
5
7
5
14
16
4
3
3
26
12
6
1
4
49
28
17
13
9
1
1
7
3
13
15
34
7
2
7
2
3
5
3
14
34
4 8
7
I
6
1
4
2
Egg and I (U-l reissue) (Egyptian, The ( 20thFox ) . Elephant Walk (Par.) Executive Suite (MGM)
Fireman, Save My Child (U-l) Flame and the Flesh (MGM) Francis Joins the Wacs (U-l)
Gambler from Natchez (20th-Fox) .
Garden of Evil (20th-Fox)
Geraldine (Rep.)
Gone With the Wind (MGM reissue)
Gorilla at Large (20th-Fox)
Greatest Show on Earth (Par. reissue) Gypsy Colt (MGM)
Hans Christian Andersen (RKO) Heidi (U.A.)
Hell Below Zero (Col.)
Hell's Half Acre (Rep.)
Her Twelve Men (MGM)
High and the Mighty, The (W.B.)
Indiscretion of an American Wife (Col.) It Should Happen to You (Col.)
2 6 I
2 4 1-1
15 46 26 4
10 36 45 24 7
2 6 9 14
14 28 36 9
13 29 7
2 6 4
15 23 3 I I
2 10
22 12 6 3
4 5 7 I
I 4
2 20 28 9 2
1-243
3 6 7 -6
II 31 96
2 18 6 5
5 4 2 I
46 23 I
-17 5 8
2 3 25 16 25
Johnny Dark ( U-l )
Johnny Guitar (Rep.)
Julius Caesar (MGM)
Jungle Man-Eaters (Col.)
King Richard and the Crusaders (W.B.) Knock on Wood (Par.)
Laughing Anne (Rep.) l^aw vs. Billy the Kid (Col.)
Living It Up ( Par.)
Lone Gun, The (U.A.)
Long Wait, The ( U.A.)
Lucky Me (W.B.)
Ma and Pa Kettle at Home (U-l) Mad Magician, The (Col.) Magnificent Obsession (U-l)
Man with a Million (U.A.) Massacre Canyon (Col.)
Men of the Fighting Lady (MGM) Miami Story, The (Col.)
*Night People (20th Fox) On the Waterfront (Col.)
Phantom of the Rue Morgue (W.B.) Pinocchio (Disney-RKO reissue) Playgirl ( U-l )
Pride of the Blue Grass (A.A.) Prince Valiant (20th-Fox)
Princess of the Nile (20th-Fox) Prisoner of War (MGM) fPushover (Col.)
Raid, The (20th-Fox) .
Rails into Laramie (U-l)
Rear Window (Par.)
Rhapsody (MGM)
Ride Clear of Diablo (U-l) Riding Shotgun (W.B.)
Ring of Fear (W.B.)
River of No Return ( 20thFox ) Rocket Man, The ( 20thFox ) Rose Marie (MGM)
Saracen Blade, The (Col.)
Saskatchewan (U-l)
Secret of the Incas (Par.)
Seven Brides for Seven Brothers (MGM)
Siege at Red River ( 20thFox )
Silver Lode (RKO)
Southwest Passage (U.A.)
Student Prince, The (MGM)
Susan Slept Here (RKO)
Tanganyika (U-l)
Them (W.B.)
Three Coins in the Fountain (20th-Fox)
Untamed Heiress (Rep )
Valley of the Kings (MGM)
Weak and the Wicked, The (A.A.) Witness to Murder (U.A.)
Yankee Pasha ( U-l ) Yellow Tomahawk (U.A.)
EX
AA
AV
BA
PR
3
30
28
5
4
26
39
24
1
4
9
16
4
2
2
1
1
2
6
1
7
6
14
10
3
6
4
5
_
3
3
2
19
18
6
1
2
8
1
3
_
1 1
1 1
9
2
2
8
22
33
8
42
5?
24
5
6
1
5
2
4
32
20
1
3
8
10
5
1
6
2
5
15
33
10
4
4
15
12
5
23
13
26
5
2
2
1
2
1
_
16
9
24
1 1
9
27
19
14
10
1
10
12
26
1
8
4
14
18
15
4
9
=
1
9
2
4
1
9
16
4
4
3
3
3
9
1 1
1
1
1
19
20
10
3
3
1
1
20
16
25
13
4
9
34
1 1
5
9
21
28
5
1
4
3
4
3
62
12
18
1
2
1
3
5
24
14
19
3
2
1
3
5
1
21
59
60
9
7
1
10
20
19
3
15
5
5
1
1
6
24
15
3
2
16
7
1
1
12
10
5
6
9
20
10
_
7
24
1
6
23
10
10
3
16
12
13
10
42
31
4
2
2
1 1
1
9
26
3
1
5
3
4
12
5
5
2
17
35
19
7
2
16
3
1