Motion Picture Herald (1954)

MOTION PICTURE HERALD October 16, 1954 Page ALLIED States studies controls and other problems 12 STAR-studded premiere marks opening of "A Star Is Born" 18 NEW YORK tax fight heated over revenue from city levy 18 BOOKS as a source of film material experiencing boom 19 ALLIED ARTISTS plans 37 films for release in year 22 ALLIED ARTISTS reports net profit for year of $914,450 22 CINEMASCOPE urged on British producers to hold market 24 BOX OFFICE Champions for the month of September 25 20TH-FOX sets its sights on a big film year ahead 26 FABIAN is named Pioneer of Year by Motion Picture Pioneers 27 HARTMAN of Paramount explains details of VistaVision 27 CHARLES DOCTOR honored in Canada with Quigley plaque 29 NATIONAL Spotlight — Notes on personnel across country 31 SERVICE DEPARTMENTS Film Buyers' Rating 3rd Cover Refreshment Merchandising 42 Hollywood Scene 28 Managers' Round Table 37 People in the News 36 The Winners' Circle 30 What the Picture Did for Me 35 IN PRODUCT DIGEST SECTION Showmen's Reviews 177 The Release Chart 180 MOTION PICTURE HERALD, published every Saturday by Quigley Publishing Company, Inc., Rockefeller Center New York City 20. Telephone Circle 7-3100; Cable address, "Quigpubco, New York", Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Su 1 1 iva n | Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary; Martin Quigley,' Jr., Editor; James D. Ivers, News Editor; Charles S. Aaronson, Production Ed iter; Floyd E. Stone, Photo Editor; Ray Gallagher, Advertising Manager; Gus H. Fausel, Production Manager. Bureaus: Hollywood, William R. Weaver, editor, YuccaVine Building, Telephone Hollywood 7-2M5; Chicago, 120 So. LaSalle St., Urben Farley, advertising representative, Telephone Financial 6-3074; Washington, J. A. Often, National Press Club; London, Hope Williams Burnup, manager, Peter Burnup, editor, 4 Golden Square. Correspondents in the principal capitals of the world. Member Audit Bureau of Circulations. Other Quigley PublicationsBetter Theatres, published thirteen times a year as Section II of Motion Picture Herald; Motion Picture Daily, Motion Picture and Television Almanac and Fame. On the Ori onzon ADVERTISING CODE After being called before New York City licence commissioner Edward T. McCaffrey for alleged indecent and immoral advertising displays outside theatres in the Times Square Area, theatre owners in that city this week were angrily discussing, and rejecting, his proposal for an exterior advertising code. Churches and commercial associations in the area had protested the advertising, mostly for "gangster pictures." SCORE FOR MAKELIM Add a real notch to the Hal Makelim score. The Stanley Warner circuit , complete, has signed up, John Wolfberg, Mr. Makelim' s vice-president, told the Allied convention at Milwaukee this week. He added the deal represents $500,000 in bookings. Mr. Makelim for several months has been tackling the product shortage with a plan for pre-booked and financed pictures, tailor-made for subscribing showmen. BUTTERED TOAST? What with Ed Sullivan's "Toast of the Town" television program making a more or less regular business of presenting the major film companies on the air (first MGM, then 20th-Fox, and from there onward) to the declared benefit of the box office at large, is it not a natural next step for the major film companies to make a regular business of presenting Ed Sullivan's "Toast of the Town" as the industry's own promotional program? MILITARY TAPE Bing Crosy Enterprises' unique new process for recording images on magnetic tape, not film — a process portending revolution in television and the motion pictures — has been sold under contract to Western Electric, which will test it for military usage, the "New York Times" reported last week. Frank C. Healey of the Crosby electronics division, is said to HERALD SERVICE The work stoppage which affected press bindery operations last week has ended and the HERALD resumes in this issue all regular features, printed in the usual form. The Publisher wishes to thank subscribers and advertisers for their forbearance during the period of the emergency. In nearly forty years the HERALD has never, despite emergencies of many kinds, missed publishing every week. On two occasions only has it been forced to appear in an abridged edition. have observed the sale gives his company opportunity now to perfect colored images-on-tape . RCA is another large research company which recently came up with images on tape. ANNUAL REPORT American Broadcasting Paramount Theatres, Inc., was judged as having the best annual report of the motion picture industry for the second consecutive year by the board of judges in the "Financial World" survey of annual reports. The bronze "Oscar of Industry" will be presented to Leonard H. Goldenson, president, at the annual awards banquet at the Hotel Statler, New York, October 25. HOLLYWOOD FESTIVAL Next year may see an International Film Festival in Hollywood. Plans for one are proposed by the Motion Picture Industry Council of Hollywood. Kay Lenard, president of MPIC, was in New York from the coast to discuss the project with representatives of key organizations. Exploratory talks have already been held with State Department officials in Washington and MPIC has been assured the cooperation of the Department in interesting foreign governments and film producers abroad in the plan. Vincent Canby-Floyd E. Stone-William R. Weaver MOTION PICTURE HERALD, OCTOBER 16, 1954 9