Motion Picture Herald (1954)

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HERMAN ROBBINS is the general chairman of the 16th annual showmanship dinner of the Motion Picture Pioneers. Mr. Robbins is president of National Screen Service. The dinner, November 17, in New York, will honor S. H. Fabian, circuit owner, as "pioneer of the year." AL CROWN, president of Moulin Productions, chief financier of John Huston's "Moby Dick,” called trade writers to the Warner office in New York Tuesday morning to say his group had decided the picture has become so big it demands further fidelity to the famed novel, and so the remainder will be filmed in Madeira, instead of in a studio, as planned. The move, to utilize realism of living whalers and their boats, will boost the picture's cost from three to four million dollars, he estimated. Mr. Huston has been shooting on location in Wales and Ireland. Warners, which will release "Moby Dick," is financing 30 per cent. by the Herald PERSONAL APPEARANCE, below, by Judy Garland, for opening of Warners' "A Star Is Born." With her are Irv Kupcinet, and Rus Stewart, Chicago SunTimes, and Mrs. Kupcinet. IN PHILADELPHIA, United Artists opened its new exchange building. Cutting the tape is B. G. Kranze, general sales manager. With him, John Turner, eastern district manager; Milton E. Cohen, eastern division manager; and Mort Magill, Philadelphia branch manager. Many exhibitors were there for the ceremonies. IN LONDON, for the first foreign demonstration of Superscope. In order, Walter Branson, RKO Radio world-wide sales manager; Joe Vegoda, the company's United Kingdom sales manager; Joe Bellfort, its European manager; and Sir David Griffith, Kinematograph Renters Society president. Six hundred exhibitors from all over the British Isles, and Ireland, attended the Odeon Theatre showing. PRESS DAY AT PATHE. The "works" were thrown open for inspection last week, at Pathe Laboratories, New York. The hosts were Pathe executives and the guests were newspapermen. The idea was, Pathe has grown a whole lot, and it has some complicated, ingenious, and unique methods of film processing. And a lot of machinery. The executives took turns explaining, and were active and voluble even at a Longchamps luncheon and at the cocktails which concluded the day. Below, Lew Mansfield, color supervisor, interprets splicing. DESIGNER of machinery Albert Duryea, left, who also is vice-president of East Coast operations, elucidates. The laboratory processes over 1,000,000 feet of film daily. Newsreels twice weekly add another 400,000 feet. Machines print them 400 feet per minute. All machines have interchangeable parts; all solutions are at 72 degrees, plus or minus one-quarter degree, and under seven pounds pressure, unvarying. The laboratory also can handle Ansco Color and Kodachrome. EXECUTIVE VICE-PRESIDENT James L. Wolcott proclaimed color as king. Sixty per cent of the work now is in color; in 1946, it was eight per cent; black-and-white will decline in usage. He exposits for Eastman Color, which for wide screen processes he considers superior in clarity. Mr. Wolcott is proud of, and demonstrated, the ability of the laboratory to control color for moods, as indicated by film producers. JtrotM by the Herald