Motion Picture Herald (1954)

Page scan 000173 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
000173
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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SEE the siren dance of the slave-girl Ayesha! SEE the fabulous slave markets of Ispahan! Produced by Allied Artists Pictures Corp.* Released by 20th Century-Fox Directed by DON WEIS • Screen play by RICHARD COLLINS • Music written and directed by DIMITRI TIOMKIN PV COLE sings the newest song hit ”in the picture! FREE! NAT ’’KING” COLE RECORD! Start plugging your date now with the novelty song that's sweeping the country! START PLAYING IT NOW at candy breaks, intermissions . . . and over your lobby P. A. system. Plant it with local disk jockeys! As soon as your date is confirmed, contact RADIO-TV Dept., 20th Century-Fox, 444 W. 56 St.,N.Y. 1 9. FREE TV TRAILERS 60 seconds and 20 seconds! Actual scenes from the film! Available at your 20th exchange! • •• j jT it s a ^ pleasure to do business with 20th!” E&sif /wyKf iMifv aCh&M ifll