Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
000203
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

GREAT NEWS! M-G-M FIRST WITH A SERIES OF CINEMASCOPE CARTOONS ! Yes, M-G-M’s Treasure Chest of Shorts is up-to-the-minute, packed with program sparkle. In addition to our CinemaScope Cartoon Series, there’s M-G-M’s CinemaScope Musical Gem Series. And of course, our famed Technicolor cartoons and all other quality shorts that add stature and selling value to your show. Get the BEST! Get these M-G-M Shorts: 16 M-G-M CARTOONS (1 reel — Technicolor ) Winner of 8 Academy Awards! Fred Quimby, producer. 4 M-G-M CINEMASCOPE CARTOONS ( 1 reel — Technicolor ) This series is another M-G-M FIRST! 5 M-G-M CINEMASCOPE MUSICAL GEMS ( 1 reel — Technicolor) The first one “Merry Wives of Windsor”, Academy Award Winner! 10 PETE SMITH SPECIALTIES (1 reel) Winner of top honors for 10 consecutive years in all polls of “Live Action” Shorts! 8 GOLD MEDAL REPRINT CARTOONS ( 1 reel — Technicolor) Truly the Best of All Time! 6 FITZPATRICK TRAVELTALK REPRINTS ( 1 reel — Technicolor ) The Tops in Travel Shorts! Perfect for wide screen up to 1.75 to 1 ratio. 104 ISSUESNEWS OF THE DAY The newsreel with pep and personality!