Motion Picture Herald (1954)

"A Day Aboard a Jet Carrier", in CinemaScope from Twentieth Century-Fox. Alfred Newman conducting the 20th-Fox Symphony Orchestra in "Haydn's Farewell Concert" in CinemaScope. "Jammin' the Blues", a Melody Master Bands subject from Warners. A WARNER BROS CARTOON "Stop, Look and Hasten!" a J>lm\c Cofor Title frame from a Merrie Melodie Cartoon, Warner Brothers. SHORTS PARADE ( Continued from page 44) that they must provide their patrons with well-rounded, complete programs. To do otherwise is to deprive the patron of what he expects when he purchases his ticket at the box office. . . . There is a wealth of short subject entertainment available, not alone from RKO Radio, but from all distributors, and showmen should pass it on to their patrons. It’s the smart thing to do.” MGM’s schedule of 49 subjects for the season will include 10 Pete Smith “Specialties,” with two of them in color by Technicolor; 16 Technicolor Cartoons, 4 MGM CinemaScope Technicolor Cartoons, 5 MGM CinemaScope Musical Gems, 8 Gold Medal Reprint Cartoons, 6 FitzPatrick TravelTalks (Reprints), 104 issues of News of the Day. Universal Schedule Calls for 51 Films Universal will release 51 during the 195455 season, with color and comedy predominating. They will consist of 15 two-reelers and 36 one-reelers, six of the one-reelers being reissues of popular Walter Lantz Technicolor Cartunes. Mr. Lantz is now celebrating his 25th anniversary with the company. Among the one-reelers will be a subject titled, “Speed Sub-Zero,” the company’s first short filmed with an anamorphic lens in the Vistarama process; two of the two-reel specials in color will feature commentaries by Actor Eddie Albert and Steve Allen. There will be 13 two-reelers in the “Musical Featurettes” series; eight “Variety View” one-reelers; eight “Color Parade” one-reelers with the remainder of the program rounded out by 13 new Walter Lantz Technicolor Cartunes, and 104 U-I newsreels. Aiming at a complete CinemaScope program, 20th Century-Fox plans 26 subjects in that process the coming season and approximately 30 Terrytoons. Among the CinemaScope subjects, all in color, with four-track magnetic stereophonic sound and one-track optical sound, are : "In Fourteen Hundred Ninety-Two", a Tech • nicolor Special, Warners. ‘‘The Coronation Parade,” “Dancers of the Deep,” “Finale from Tchaikovsky’s Symphony Number Four,” “Vesuvius Express,” “Polovetzian Dances from Prince Igor,” “Tournament of Roses,” “The New Venezuela,” “Haydn’s Farewell Symphony,” “New Horizons,” “Roger Wagner Chorale,” “The First Piano Quartet,” “Land of Legend,” “Movie Stunt Pilot,” “Calypso Cruise,” “Jet Carrier,” “Piano Encores,” “Pride of the Nation,” “Fabulous Las Vegas,” “The Empire Games,” “El Toro.” Also the allpurpose Terrytoon Toppers, plus “Kartoon Karnivals,” and the 104 Movietone News issues. Lem Jones, 20th-Fox short subject head, declared, “With the advent of CinemaScope, the short subject has come into its own as a ‘must’ in every theatre’s programming. Through anamorphic lens the world and major events can be brought to the theatregoer with a realism never before attainable.” He cited the fact that the company has released 18 one and two-reel subjects in this medium and the “response from exhibitor and patrons alike has been thrilling.” Heavy Shorts List Is Set by Columbia Columbia will launch its 1954-55 shorts subjects season with a contemplated schedule of 26 two-reelers, 85 single reelers and four serials. The two-reelers will be comedies, while the one-reelers will include 28 cartoons, including Columbia’s first in CinemaScope and 47 in live action. Heading the serials will be “Riding with Buffalo Bill,” and “Outlaws of the Desert,” and two reprints, “Black Arrow” and “The Sea Hound.” “The Three Stooges” will contribute eight comedy two-reelers and there will be six All-Star Laugh Hits featuring Andy Clyde, Joe Besser, Wally Vernon and Eddie Quillan. An additional dozen two-reelers, divided equally between the Assorted Favorites and Comedy Favorites series will be selected from Columbia comedies of the past. Listed at the top of the cartoon parade are 12 from United Productions of America, half of them starring the near-sighted Mr. Magoo and ( Continued on page 48) A scene from Columbia's special one-reel featurette, "Autumn in Rome." ! r rrr *• v * \ 46 MOTION PICTURE HERALD, OCTOBER 23, 1954