Motion Picture Herald (1954)

Gerald McBoing Boing in the Columbia UPA cartoon, "How Now Boing Boing." A scene from the latest Columbia two reel "Three Stooges" comedy. Baby Butch, a Tom and Jerry cartoon from MGM. "Drag Along Droopy", MGM cartoon. SHORTS PARADE (Continued from page 46) the remainder with assorted characters. In addition to the regular UPA cartoons, there will be specials, with the first one set to be the CinemaScope cartoon, “When Magoo Flew.” Under the Color Favorites banner there will be 15 cartoons, chosen from the most successful reels of the past. “Autumn in Rome,” featuring Patti Page, which has been pre-released to play together with “Indiscretion of an American Wife,” is the first of a number of planned One-Reel Specials. There will also be 12 Screen Snapshots and 12 World of Sports reels. Also six Candid Microphones and eight Thrills of Music, and 8 Top Notchers. Paramount's schedule thus far totals 61, including a two-reel special, “VistaVision Visits Norway,” produced by James A. Fitzpatrick in color by Technicolor and VistaVision. In the group are eight Popeyes, six Noveltoons, six Cartoon Champions, four Herman and Katnips, six Casper Cartoons, six headline champions (reissues), six Paramount Pace Makers, 12 Grantland Rice Sportlights and six Paramount Toppers, as well as 104 Paramount News issues. Morgan Cites the Need For Individual Selling Mr. Morgan points out that: “Because quality today counts so greatly and because of the rapidly rising costs of production, particularly in the new techniques, these shorts must receive individual selling.” This he said Paramount is already doing, calling exhibitor attention to particular subjects and urging that they be booked with great care and study. On this point he said it is becoming more and more important from a program standpoint that short subjects be selected to play with certain features. This he said extends to production, adding that Paramount is now planning certain subjects to be paired on programs with certain features. VistaVision will be used extensively in shorts production, he said. Special attention to short subjects of this HONORABLE LINEAGE OF "TOM AND JERRY" Stewart Granger, meeting MGM cartoon producer Fred Quimby in the studio commissary, declared: "I wouldn't want you to think that the merging of two scapegraces called 'Tom and Jerry' is entirely an invention of your excellent cartoons!" He pulled out a book of research dated 1821, a standard work on the life and customs of the period used in preparing "Beau Brummell." Its title? "Tom and Jerry. The Day and Night Roamings of Jerry and his elegant Corinthian friend, Tom; their rambles and adventures throughout London." kind does not mean that the cartoon and other series are out of the picture by any means, the veteran sales manager said. There is a tremendous market today for these, especially the cartoons, in drive-in theatres. On the subject of newsreels, Mr. Morgan was optimistic. He pointed out many theatres that thought a while ago they could get along without newsreels, in this television age, are finding now that their patrons want newsreels. In addition he said the newsreels generally are the industry’s “Hope chest.” They perform quietly an invaluable service by providing a channel for public and official government service which could not be duplicated by the industry without enormous expense. Color for newsreels is not in prospect for the moment, he said, because of the cost. Warner Bros. Schedule Total 90 Shorts Warner Brothers’ schedule reaches a 90. In the diversified array are a dozen Technicolor specials; six featurettes, Classics of the Screen; 13 Blue Ribbon Hit Parade; Six Joe McDoakes (So You Want) Comedies; 10 Sports Parade in color by Technicolor; Seven Warner Varieties; 22 Technicolor Cartoons Merrie Melodies, Looney Tunes; ( Continued on page 50) in CinemaScope. Johnny Green conducting the MGM Symphony Orchestra 48 MOTION PICTURE HERALD, OCTOBER 23, 1954