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The Sales Managers
The heads of the short subjects departments in the home offices of the distributors not only supervise the sales of the subjects but to a very great extent influence the character of the supply.
Lem Jones, 20th-Fox
William Zoellner, MSM
Oscar Morgan, Para.
Norman Moray, Warners
Maurice Grad, Col.
Irving Sochin, Universal
Leo Samuels, Disney
SHORTS PARADE
( Continued from page 48)
eight Bugs Bunny Specials, and six Melody Master Bands.
Among the special anamorphic shorts the company will release are “Aloha Nui,” “Coney Island Holiday,” “Below the Rio Grande,” “Sportsman’s Holiday,” and “Valley of the Sun.” Also 104 issues of Warner Pathe News.
In line with the trend toward getting short subject material that is different and striking, Warner Brothers short subject producer Cedric Francis usually has roving director-cameraman Andre de Lavarre on the move. The latter’s latest, “Caribbean Playground,” details exotic games and sports of the region. Other subjects of unusual interest from Warners are “In 1492,” a tworeal featurette in WarnerColor tracing the voyages of Columbus to the new world; and “Mariners Ahoy,” a two-reel Technicolor film made with cooperation of the Girl Scouts of America. It is an account of a cruise of girl scout marines aboard the 96foot sailing vessel “Brigatine Yankee.”
The important role of the short subject in rounding out a complete and appealing program cannot be overstressed, Montague Salmon, managing director of the Rivoli theatre, declared this week. In choosing a short subject, he said, the wise showman should be as selective and concerned as in choosing a feature film. Exploitation-minded Salmon has frequently given added promotional and publicity attention to major shorts.
British Information Shorts Play in 579 U. S. Houses
The British information Service announced this week that between January 1 and August 30 this year BIS shorts have played in 579 theatres throughout the United States and that 75 per cent of these bookings had been for engagements of more than one week and in some cases for as long as seven weeks. Lester Schoenfeld, BIS distribution manager, credited the growing popularity of the documentary type shorts to the fact that audiences today are seeking “quality rather than quantity” in shorts.
I 3 British Subjects Are Acquired by Meadow
Thirteen new British films dealing with the secret lives of animals and birds have been acquired for theatrical and television release in the U.S. by Noel Meadow. Produced by Countryman Films, Ltd., each film runs approximately 15 minutes. The series, titled “The World of Life,” is accompanied by a spoken commentary. In addition to the pranks of various members of the animal kingdom, the series also treats with the men and women who spend their days studying and looking after the creatures. More than 50,000 feet of original film was boiled down to 18,000 feet for the series.
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Scene from a "Paramount Topper."
"Casper the Friendly Ghost", copyright by Paramount.
"Leave It to Harry," Harry James in a Universal musical featurette.
"Social Lion' for RKO.
a new Walt Disney cartoon
50
MOTION PICTURE HERALD, OCTOBER 23, 1954