Motion Picture Herald (1954)

Page scan 000214 from Motion Picture Herald

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
000214
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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Jack Foxe, director of advertising and publicity tor Loew's Theatres in Washington, and Tom Baldridge, MGM's field man in the area, went to a new town in the suburbs to establish "the happiest village" — in formal dedication ceremonies. The name will stick in the memory, and affection, of local residents. Commander Ian Murray, technical advisor on MGM's merry musical, makes with the cheese in Wisconsin, promoted into appreciation of local products by Mrs. Marion Hvasta, manager of the Towne theatre, Milwaukee. Scotch & Soda Happy promotion idea snowballed into great showmanship, when MGM was inspired by the Scottish settings of "Brigadoon" — and launched this effervescent exploitation, across the board. Starting with a thought in the mind of Oscar Doob, and relayed to the field by Ernie Emerling, the climax came when a real-estate development in Frederick, Maryland, changed its name to "Brigadoon — the happiest village in America." Showmanship! Bill Hogan's Drama Desk, on KRON-TV, San Francisco, welcomes the highland contingent in costume, escorted to the studio by James McMillan, publicity director for Loew's Warfield theatre. Bill Trambukis, manager of Loew's State theatre, in Providence, had "Leo, the Lion" doing a highland fling to announce "Brigadoon" — and Leo wore a new Scotch plaid — especially cut from imported tartan! k MGM's touring Scotch lassies, Pat Gow and Olive Henderson, presenting sprigs of heather as good luck tokens to Dewey Michaels, circuit theatre owner, Myron Gross, buyer for Cooperative Theatres, Ed Susse, city salesman, Chris Pope, Schine booker and Jack Mundstuk, MGM branch manager, in Buffalo. One of the fine window displays for the promotion of "Brigadoon" at the Radio City Music Hall — placed by the British Irish Railway Agency, in Rockefeller Center, where they have the posters to fit the occasion. 56 MOTION PICTURE HERALD, OCTOBER 23, 1954