Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
000223
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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(continued) > Picture of The Month. Not only this year, but of the total awards since the poll began M-G-M’s All-Time Winners are almost twice as many as the next company. LEO’S PREDICTION I We forecast Blue Ribbons for these two Great Pictures! NOVEMBER! DECEMBER! /THE LAST TIME I SAW PARIS M-G-M’s \ THANKSGIVING A SENSATION! / \ \ (Technicolor) ^ PRE-SOLD IN GIANT CAMPAIGNS! Ads in mass circulation magazines. • Long-range advance newspaper teaser and display campaigns. • Sunday supplements. • Plus radio and TV campaigns. • Multi -million readership for both pictures. DEEP IN MY HEART M-G-M’s CHRISTMASNEW YEARS HIT! (Color) // M-G-M presents . Color by Technicolor • “THE LAST TIME I SAW PARIS ” starring Elizabeth Taylor • Van Johnson • Walter Pidgeon • Donna Reed • with Eva Gabor Kurt Kasznar • Screen Play by Julius J. & Philip G. Epstein and Richard Brooks • Based on a Story by F. Scott Fitzgerald • Directed by Richard Brooks • Produced by Jack Cummings (AVAILABLE IN PERSPECTA STEREOPHONIC OR ONE-CHANNEL SOUND) M-G-M presents “DEEP IN MY HEART ” starring Jose Ferrer • Merle Oberon • Helen Traubel • with Doe Avedon Tamara Toumanova • Paul Stewart • Isobel Elsom • William Olvis • James Mitchell • and Guest Stars: Walter Pidgeon • Paul Henreid • Rosemary Clooney • Gene & Fred Kelly • Jane Powell Vic Damone • Ann Miller • Cyd Charisse • Howard Keel Tony Martin • Screen Play by Leonard Spigelgass • From the Book by Elliott Arnold • Based on the Life and the Melodies of Sigmund Romberg • Photographed in Eastman Color • Print by Technicolor • Directed by Stanley Donen • Produced by Roger Edens -k (AVAILABLE IN PERSPECTA STEREOPHONIC OR ONE-CHANNEL SOUND) READ MORE ABOUT THESE PICTURES ON PAGE 12!