Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
000230
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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wee l Photos by the Herald by the Herald A TRIBUiE to Charles Boasberg, who came from RKO Radio to head sales at Distributors Corporation of America. Above, at the New York luncheon attended by 600 of the local industry, Walter Reade, Jr., hands Mr. Boasberg a silver tray. At the right, Brooklyn exhibitor Sam Rinzler, "the Mark Twain of the industry," ad libs as expected. Watching are Mr. Boasberg; Robert J. O'Donnell, m.c.; Fred Schwartz, president; and Irving Wormser, new general sales manager. AN ANNIVERSARY and a plea. Walter Lantz, center, Universal cartoon producer for 25 years, met news men at luncheon in New York last week and told them he believes cartoons don't "get a fair shake" from theatres. He noted in his recent European travels that exhibitors there exploit shorts. He also pointed at huge increases in costs for animators, and said a cartoon producer must wait four years for a profit. With him, above, are Irving Sochin, short subjects sales manager, and Budd Rogers, Mr. Lantz' representative. ■ CINERAMA begins its third year on Broadway. Sam Rosen, executive vice-president, assists Jan Crockett, performer in the Cypress Gardens sequence, in hoisting the "3rd Year" sign onto the Warner Theatre. NOTABLES, at the premiere of Allied Artists' "The Human Jungle," at the Keith's Theatre, Baltimore. Jan Sterling, star, poses with Jack Fruchtman, left, the theatre's owner, and Maryland Governor Theodore R. McKeldin.