Motion Picture Herald (1954)

Record Details:

Title:
Motion Picture Herald
Date:
1954
Publisher:
New York, Quigley Publishing Co.
Volume:
Motion Picture Herald (Oct-Dec 1954)
Leaf #:
000256
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

You can depend on Loew's Theatres in New York to properly celebrate the 50th Anniversary of the founding of the chain by Marcus Loew, in 1904, and to provide the right parades and fanfare for the occasion. We merely had to wait for photographs to go through necessary processes to prove our point. Boro President Jack, of Manhattan, with movie stars, Elaine Stewart, "Brigadoon”, and Anne Francis, "Rogue Cop" change the name of Times Square for the 50th time in as many years. Now, it’s Loew's Square, as it easily might have been, since the company took over at the corner of 45th Street and Broadway. One of the lavish floats depicting various pictures that will be seen during Loew's Golden Jubilee Celebration — the gals are just to attract attention and draw patronage into theatres, with the right selling approach. Promotion On Parnde Irving Berlin, in person, is welcomed as a visitor at Keith's Walnut theatre, Cincinnati, by Carl J. Farazza, manager, for the Ohio opening of Paramount's "White Christmas" — with Bing Crosby, Danny Kaye, Rosemary Clooney and Vera-Ellen. Not often that Irving Berlin makes this kind of a personal appearance. The Loyal Order of Red Men, an organization of "Indians" with lodges in many cities, turned out in full war-paint as promotion for "Sitting Bull" at the Hippodrome theatre, Baltimore, and below, Arnold Gates, at extreme right, manager of Loew's State theatre, Cleveland, who engaged a chalk artist to draw pictures of patrons as they might look in the character of the great Indian warrior. The gals in the foreground are set out as Indian bait for the trap. Monty Salmon promoted fifty of those back-scratchers which you saw used by James Stewart in "Rear Window" — for winners in a contest to suggest other uses for a back-scratcher (besides scratching backs!) We'd like to see the next 49 ideas submitted. ( 36 MOTION PICTURE HERALD, OCTOBER 30, 1954