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People & product*
by Carl R. Mas
• • •
BIG SHOW
“automation,” industry’s new word to describe automatic operation on a mammoth scale, was the way to describe the 1954 N.A.M.A. (National Automatic Merchandising Association) show in Washington, D. C. Big it was — spread over the 1 y2 acres of D.C.’s vast National Guard Armory. And it was thrillingly automatic, with today’s newest, slickest and most ingenious vending equipment to bedazzle the eye and stimulate the palate.
Well over 4,000 attended the doings, masterminded by Apco’s exec, v.p., Mel Rapp, who rates a big bow for his splendid job. And congratulations, too, to Rowe Spacarb’s prexy, I. Hayne Houston, reelected head of N.A.M.A.
MACHINES FOR EVERYTHING
If you wanted to eat, drink, smoke, chew, get perfumed or photographed, there was a machine for it (and a beauty) at the N.A.M.A. show. And most of the “fillins” were on display, too — candy bars, soft drinks, cigarettes, chewing gum, ice cream among others.
APGO made a splash with twelvebooths-in-line, exhibiting a battery of 3-to-12-drink SodaShoppes, a 6-hot and 6-cold drink machine, 2 “Smokeshops” and a fascinating item that served coffee in 5 degrees of sweetness or creaminess, besides offering hot chocolate for the non-caffein folk.
Rowe, too, had a mammoth display, exhibiting 25 different machines, such as their new Ambassador cigarette vendor with the “jewel box showcase,” the Outdoor Milk Vendor, and their Rowe Spacarb “Auto-Snak.”
THIRST QUENCHERS
All the big soft-drink people had booths, including (alphabetically) Canada Dry,
( Continued on page 6 -R)
I. Hayne Houston
REFRESH
It’s always good
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©©©©©©©©©©©©©©©©©
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to use LILY!
© © © © © ©
in the lobby or at the drive-in, Lily’s* the star attraction off the screen. Service is swift, simple and economical ... and Lily has the ideal cup and container for every role — coffee, cold drinks, ice cream, beer, soups, to name a few. Look at the examples shown here — then send the coupon for samples and details. No obligation, naturally.
Cold Drinks — Famous Lily Soda Cups used everywhere for cold drinks.
10 sizes from 6 oz. to 14 oz.
With or without snap-over lids.
Hot Drink Cups — Lily Hot Drink Cups a favorite for 25 years. Two sizes with handles 6 and 8 oz. Five sizes without handles 6 to 16 oz Big Drink Cups —
The Lily Wing Ding is a favorite in the big drink field for malts, sodas and shakes. Snap-in lids with vents. Available 16, 20 and 24 oz.
*T.M. Reg. U.S. Pat. Off.
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LILY-TULIP CUP CORPORATION
122 East 42nd St., New York 17, N. Y.
Chicago • Kansas City • Los Angeles • San Francisco Seattle • Toronto, Canada
Lily-Tulip Cup Corporation, Dept, mph-io 122 East 42nd Street, New York 17, N. Y.
Gentlemen: Send samples and details of Lily Cups for Drive-in and Theatre use.
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BETTER REFRESHMENT MERCHANDISING
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