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? PRESENTING
CLARK’S STAR-STUDDED
DOUBLE FEATURE
Their finest performance in BIG BARS!
THE D.L. CLARK CO. PITTSBURGH 12, PA. ★ EVANSTON, ILL.
The New 1955
HEAVY DUTY SODAMAKER
o All stainless steel liners.
e Larger gravity fed refrigerated syrup pans.
• All refrigerated mixing faucets.
• A good cold drink with plenty of carbonization.
• Plenty of repeat business when you own a SODAMAKER.
• Triple your business.
• Only the finest quality of materials used to make the Sodamaker trouble free.
Don't fail to see the SODAMAKER at the TESMA show in Chicago. Booth 187, Hilton Hotel
SUPERIOR REFRIGERATOR MFG. CO. INC.
822-824 Hodiamont Ave. St. Louis 12, Mo.
( Continued from page 3-R) Coca-Cola, Dad’s Root Beer, Charles E. Hires and Pepsi-Cola. The latter dressed their booth invitingly like a French sidewalk cafe (with cuties, yet!), while Coke went coolingly summer garden with tables amid ivy-twined columns.
Canada Dry effectively displayed its complete syrup line, and Dad’s and Hires welcomed the hot-and-thirsty with attractive decor and genial hospitality.
Lily-Tulip was right there, too, with a smart show of vending cups imprinted with the trademarks of their leading customers. Your reporter noted a man with a Coke badge quaffing Canada Dry’s orange drink, a Canada Dry man downing Pepsi, a Pepsi man sipping at the Dad’s or Hires booth. All scientific sampling, no doubt!
Sandwiches are a no-profit vending item, especially in factories, an N.A.M.A. panel meeting disclosed. Sales start in a flood and drop to a trickle, due to lack of variety, experiments proved. Moral to Better Refreshment Merchandisers : Variety is the spice of life and the spark-plug of sales!
e
AND ELSEWHERE—
Pepsi-Cola’s A l Finley reports that their “Perils of Lurine” refreshment trailer is so well greeted that a series is under consideration. . . . Coca-Cola breaks a 50-year tradition by adding 8-oz. and 12-oz bottles to its present 6-oz size. . . . Flavo-Rite’s sales head, Larry Blumenthal, is unveiling Turkey Steamrollers at their Chicago I PA booth, besides showing their established Shrimp Roll. . . . Heide’s Gene Sullivan tipped us to their “spectacular” displaying Jujyfruits to traveling millions in New York’s Grand Central Station.
Milwaukee Carbonator Named as Distributor
appointment of the Milwaukee Carbonator Company, Milwaukee, Wis., as exclusive franchise distributors in Wisconsin of soda fountains and luncheonette equipment manufactured by The Fischman Company, Philadelphia, has been announced by the latter, The Milwaukee firm will have facilities for complete layout, sales and installation of the Fischman line.
C. M. Lambeth, who organized the Milwaukee Carbonator Company in 1942, had been associated with the Liquid Carbonic Corporation since 1927, in the Chicago and Milwaukee territory.
6-R
MOTION PICTURE HERALD, OCTOBER 30, 1954