Motion Picture Herald (1954)

Would You... use projection equipment like this? Then Why... try to use this? As a wise businessman and exhibitor, you know that you must use modern projection equipment. But perhaps you are still trying to get by with an outdated popcorn machine. A check on your equipment will show you that an old popcorn machine is cutting down on your profits and costing you money in lost popping volume. Now, here’s your chance to modernize your concession . . . increase your popcorn profits. Manley wants to prove to you the economy and profits advantages of operating a modern new Aristocrat. To do this Manley will give you an exceptionally good trade-in allowance on your present machine on a new Manley Aristocrat. Act now! Write direct, or call your Manley representative today! The Modern New Manley Aristocrat MANLEY, 1920 Wyandotte St.. Kansas City 8, Mo. designed to give you greater popping volume . . . increased profits. Get the whole story . . . check into this trade-in offer right away. Address Dept. MPH-1154 ‘Jree <W CaAif Some advertisements offer literature on the product advertised, and often a coupon is included as a convenient means of procuring it. Moreover, The Inquiry Coupon Mart supplied on page 17-R, provides a form card for this purpose. . . . Or, if you do not see what you want advertised in this particular issue, you may write the REFRESHMENT MERCHANDISING Department, Motion Picture Herald, New York 20. Merchandise Mart * news of products for the theatre refreshment service and their manufacturers New "Showcase” Type Vendor For Cigarettes a shadow-box “showcase” displaying four leading brands of cigarettes in individual velvet-lined cases, is a feature of the new 14-column “Ambassador” cigarette vendor introduced by Rowe Manufacturing Company, New York. The “Showcase,” which will be available at no extra cost with Rowe’s 11column electrical “Commander” as well as the new “Ambassador,” was designed as a special point-of-purchase display to attract customers to the vending machine and spur sales. In a recessed shadow-box built into the machine, fluorescent light shines down on four “jewel cases,” each containing a package of an outstanding brand. The new “Ambassador” can accommodate 510 packs of cigarettes, and dispenses them at three different prices (25c, 30c and 35c) and in various coin combinations. It handles boxes and conventional packages. Due to a special internal space-saving design, the “Ambassador” will fit almost any type location. This is accomplished through the use of five “split columns,” in which the cigarette packages are loaded endwise rather than flat. Like the nine standard columns, the five “split columns” handle various types and sizes. Snack Bar Features Built-In Refrigerator A REFRIGERATOR with storage capacity for 1600 and 1800 frankfurters, respectively, has been made an in PEPSI -COLA PARTY AT VARIETY CLUB MEETING Host and guests at Pepsl-Cola cocktail party honoring Variety Clubs International officers at the latter s recent meeting in French Lick Springs, Ind., called to discuss plans for the 1955 convention to be held in Los Angeles, Calif., May 4-7. Top row, left to right: Robert Adelman (public relations director, Variety Clubs' International ) , Harold Price, Al Grubstick, Pappy Dolsen, J. Robert Hoff (The Ballantyne Company, Omaha), Ben Goldstein. Second row: Jack Demestre, Roy Wells, J. Flax, J. Jones, Marc Wolfe, N. D. Golden (U. S. Department of Commerce), Jack Beresin, Alan Finley (Pepsi-Cola Company, New York). Seated: Ezra Stern, E. Emanuel, George Hoover (International Barker), John Rowley, George Eby. 8-R MOTION PICTURE HERALD, OCTOBER 30, 1954