We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
A means of building increased patronage is now available in the use of the revolutionary new Wagner —
FLUORESCENT PLASTIC CHANGEABLE
COPY LETTERS (Neviol U. S. Pat. No. 2486859. Other patents pending)
— an entirely different type of letter, exclusive with Wagner and adaptable with economical modifications to all existing Wagner frames.
Formed in clear plastic and processed with a newly developed and patented process fluorescent material, each of these letters, by the use of "black light" becomes a separate, actual light source not dependent on transmitted visible light or the translucence of the sign face. They Create Colored Light Rather Than Lighted Color.
UNBELIEVABLE BRILLIANCE AND DISTANT READABILITY WITHOUT CLARE
The extreme brightness and strikingly DIFFERENT colors, impossible with other letters, make them especially ideal for installations which are "hedged in" by an abundance of competing fight. They are also unusually effective by natural daylight.
THE ONLY THIRD-DIMENSIONAL ILLUMINATED LETTERS EVER MADE!
The black light affords a uniformity of illumination of every letter virtually impossible with previous types of lighting.
GUARANTEED LONG LIFE
Not to be confused with signs which employed front illuminated fluorescent materials, these new letters are processed on the back and will not pass the ultra-violet rays of the sun. They are accordingly extremely fade-resistant.
BIGGER BOXOFF ICE -GREATER PROFITS
Attracting the attention of more people always means better business, for people go to the theatre more often when they know what is playing. That's only natural. Theatres with obsolete displays will not be able to compete with those equipped with this powerful new type of advertising.
CET BUSINESS YOU NEVER COT BEFORE
You can now do something about the matter of whether they patronize you or the theatre down the street. Wagner Neviol letters impart a new look to any theatre front. Leading theatremen at the recent TESMA-TEDA-TOA-IPA equipment show in Chicago were quick to see the advantage of Wagner Neviol letters and have already ordered them installed.
NICE THEATRE-GOOD PICTURE-NO AUDIENCE?
Don't let an old-fashioned display board steal your profits. Wagner Neviol letters are not expensive, but failing to use them can be costly.
GOOD PICTURES NEVIOL LETTERS fle** BIG BUSINESS!
Write, wire, or phone for further details and prices NOW!
WAGNER SIGN SERVICE, INC.
218 S. HOYNE AVENUE • CHICAGO 12. ILLINOIS
BETTER THEATRES SECTION
!7